I had this one last week except in printing. They had ordered cards from vistaprint that had been printed in a dark gray, but they wanted a black. I explained again and again that no matter what trick I used there were limits to what digital printing could do and that it would never be a perfect black and never be matte without them spending hundreds on something extra special. I gave them an estimate of the cost for the special printing they would need and how no one in this state could do it, explained it would be more practical to find someone to print in white on matte black card (but still too expensive and rare), but then their color logo wouldn’t work.
I used the CMYK color 60,40,40,100 which is the best damn black you can get with CMYK. You’re mixing in other colors to make the black thicker and darker than 100% allows, it’s more than 100% black! You can’t get that with vistaprint. It came out as this thick pitch black coating but with the slight gloss I told them a dozen times was unavoidable.
“I don’t mean the gloss, but are you sure this is as black as it can get? Can you make it blacker?”
What do these people even think they want? Where have they seen this secret blackness on everyday things that graphic designers don’t know about? Are they wanting designs that reflect the darkness they see in their own souls?
They also wanted a two color custom foil on the other side of the card which was something I was able to shoot down by telling them how it would take a month and $600 (per person’s card) plus the design cost of recreating their logo without the terrible “metallic” gradient so foil could be used.
2087
germansingergirl
jacobvanloon
kianamaiart
pixelskylines
izzy806
