Amazon’s Quest for World Domination
One day they’re heading into space, the next they’re testing drone deliveries, and still the next they are rolling out their own line of private brands. It seems as though CEO, Jeff Bezos, is convinced there isn’t any market Amazon can’t successfully enter. In a strategy designed to boost margins, Amazon is releasing ‘home’ brands for sale out of its own inventory. They’re starting out with everyday items like vitamins, coffee, laundry detergent, diapers, and spices, with brand names like Happy Belly and Mama Bear. It was also revealed this week that Amazon is dipping its toe into the food delivery business, entering direct competition with outfits like Grubhub (whose stock went down nearly 10% on the news).
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