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( & . — INSPIRE THE WORLD, CREATE THE FUTURE ) SAMSUNG , AN EMPIRE WITH VISION

the first phone call is from her mother who’s been keeping close and very focused tabs on the competition from first notice. “you could’ve made it,” she tells heejeong and her daughter tries not to laugh every time. a sly smile, a particular glisten of her eyes, and a knowing just before she replies each time with, “i got it from my mama.”but she knows better than to take her mother’s biased words for granted in the same manner her mother knows heejeong replies in that manner because it matters to her, to the both of them that heejeong credits who she is and who she’s become to her mother.

truthfully, either way, heejeong is well aware she’s too short to have continued as a model in hawaii. there was no passing her as a petite model when she didn’t have the interest to pursue it in the first place but whenever her sister asked, it was impossible to deny how fun it was. it was small, nothing substantial but the way her mother shone with pride showing off the print ads for the local shop, there wasn’t a moment heejeong could deny that either. she couldn’t deny either her mother or her sister a single thing and it’s how she ended up in seoul in the first place. a bargaining chip, a secret she could never divulge, and the thousands of miles of distance make it easier for her to pretend she could manage the white lies.

standing in front of a camera made it all the more difficult and yet there she was, plain white button-down and jeans. her jacket is already forgotten in the hustle and bustle of behind the scenes and it’s a familiar setting to her. one she misses more than she’d like to admit but free time is sparingly given and choices must be made. working behind the scenes at her school, whether it be for fashion or for theater, she knows what she has to give isn’t enough. her hair is no longer as sun-kissed as it was when she first moved to seoul and her tan is beginning to fade but she finds solace in what color doesn’t disappear. even in plain clothing and no make-up, she thinks to herself with confidence that she’s still an island girl and her entire life being as “dark” as she is meant an active life outdoors. it was such a culture-shock at first — the darkest shade of foundation was often many shades too light and she didn’t mind but when she’s sent into make-up, it’s her newest concern. heejeong smiles at the make-up artist who doesn’t seem to falter and it strengthens her own confidence. for once in her life, she came in with a plan and she didn’t plan on letting any more worries hinder that thought, so she closed her eyes.

✧ close your eyes and you could create the world. better yet, close your eyes and you could create the future.

she found it across samsung’s about page in multiple countries. the united states, england— this year’s slogan was the same for everyone as far as she could tell, or it was getting there. it was about vision and she had one for this photoshoot. stretching came naturally and it’s what she’d been doing when she’s told it’s her turn, eyes closed.

now it’s time to open them.

a solid backdrop is easy to work with, a green screen the easiest and she imagines it as that. after all, that was her vision.

S, A, M, S, U, N, G. she starts with those poses, body arching and stretching this way and that way despite the chance that no one could recognize her efforts for what it is but she tries to make each one as energetic as possible. such planned out detail isn’t exactly like her and she knows it, makes the best of it by acting as herself once she completes it, as if it was a task, a warm-up in order to achieve her goal and it comes as no surprise that her last shot is her pretending to ride a surfboard. a call back to her roots that she thought the photographer missed. but it means she leaves the shoot with a smile long after she’s changed. whether samsung’s vision matches up with hers for this ad or not, she’s glad it inspired her either way. she’s glad she was able to create her own future if only for a few moments.

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