Test Bank for Entrepreneurship and Effective Small Business Management 11th Edition by Scarborough and Cornwall
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Product Description:
Discover how to successfully launch and manage a small business. Open your students’ minds to the possibilities, challenges, and rewards of becoming a small business owner with Entrepreneurship and Effective Small Business Management . This text provides students with the tools they need in order to launch and manage a small business. This Eleventh Edition continues to provide students with a practical, hands-on approach to launch a business that has the greatest chance for success. This edition features ten new cases and the most recent statistics, studies, surveys, and research about entrepreneurship and small business management.
Test Bank for Entrepreneurship and Effective Small Business Management 11th Edition by Scarborough and Cornwall
Table of Content:
Section 1: The Rewards and Challenges of Entrepreneurship 1. Entrepreneurs: The Driving Force Behind Small Business 2. Ethics and Social Responsibility: Doing the Right Thing 3. Creativity and Innovation: Keys to Entrepreneurial Success 4. Strategic Management and the Entrepreneur Section 2: Launching a Venture: Entry Strategies 5. Choosing a Form of Ownership 6. Franchising and the Entrepreneur 7. Buying an Existing Business 8. New Business Planning Process: Feasibility Analysis, Business Modeling, and Crafting a Winning Business Plan Section 3: Building a Marketing Plan 9. Building a Bootstrap Marketing Plan 10. Creative Use of Advertising and Promotion 11. Pricing and Credit Strategies 12. Global Marketing Strategies 13. E-Commerce and Entrepreneurship Section 4: Building a Financial Plan 14. Creating a Solid Financial Plan 15. Managing Cash Flow 16. Sources of Equity Financing 17. Sources of Debt Financing Section 5: Building an Operating Plan 18. Location, Layout, and Physical Facilities 19. Supply Chain Management 20. Managing Inventory 21. Staffing and Leading a Growing Company Section 6: Legal Aspects of Small Business: Succession, Ethics, and Government Regulation 22. Management Succession and Risk Management Strategies in the Family Business 23. The Legal Environment: Business Law and Government Regulation
Product Details:
Language: English ISBN-10: 0133506320 ISBN-13: 978-0133506327 ISBN-13: 9780133506327
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