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Advance Immunity - Links
âAre You Vaccinated?â - Short Documentary Film Youtube Link: https://www.youtube.com/watch?v=HOdo5hBPELU
Advance Immunity Instagram Link:
https://www.instagram.com/advanceimmunity/?hl=en
Advance Immunity Facebook Page Link: https://www.facebook.com/Advance-Immunity-2309655459078790/
Advance Immunity - Herd Immunity
Advance Immunity - Plymouth GPs
Advance Immunity - Vaccine Hesitancy Kills
Advance Immunity - What Are Vaccines?
Creative Activism - Live Campaign : Project Report Essay
This campaign is designed to bring awareness to an issue that has been on the rise for nearly 20 years in our society. The âAnti-vaccination movementâ, or âvaccine-hesitantâ groups is a colossal problem that has and will affect smaller societies and âglobal healthâ, as stated in a recent article by the World Health Organization, vaccine-hesitancy was noted to be one of the âtop ten threats to global health in 2019â (World Health Organization, 2019). Alongside this, many other credited and reliable health organisations and officials have noted that vaccine hesitancy and the âanti-vaxxerâ movement is extremely harmful to public health and generally is an unsafe movement to be involved in (Pandolfi et al. , 2018). These notions have led to other forms of keeping âanti-vaxxersâ at bay, such as social media executives deciding to flag anti-vax content or to remove the hashtags, notes or labels they occupy (Becker, 2019 / Liao, 2019 / Thompson, 2019).
The Anti-Vax movement was born from misinformation, one of the first instances of the âvaccines cause autismâ suggestion was in Andrew Wakefieldâs article published in 1999 in âThe Lancetâ, a highly renowned peer-reviewed medical journal. This article has since then been proven to be fraudulent and retracted from the journal (Wakefield, 1999). In addition to this, authors who worked alongside Wakefield on this study have detached their assistance to him. Â Unfortunately even after the paper was found to be falsified, a few others still kept the message of his study alive, with âvaccines cause autismâ still a large interest in anti-vax communities today. It was found that Wakefield most likely had a profit motive when he published his paper. Considering Brian Deer found that Wakefield had an undisclosed patent on a vaccine that would rival the MMR vaccine if his study was allowed to continue (Deer, 2004).
I believe that because of this gross misinformation, the anti-vax movement has continued to thrive for so long. This, in addition to the information provided by official healthcare bodies tends to be quite complex and cryptic for readers who havenât the same level of education as those officials. Because of this, weâve decided to base our campaign on providing more simplified versions of complicated scientific concepts to people who are generally less informed about vaccinations. Plus, we have tried to demonstrate the importance of vaccines and how they have helped our society so much up until this point. Considering that the movement doesnât only affect anti-vaxxers, it affects the integrity of herd immunity, which is explained among other concepts through some of the content we have produced in our campaign.
To create the foundation for our campaign, we created a name for our brand: âAdvance Immunityâ and a logo to tie all of our content together and social media pages together, having a logo also allows us to keep a general aesthetic theme throughout most of the content we create. When first starting the ideas process for this campaign, we decided that choosing multiple mediums would be beneficial, as our younger section of the target audience would be more likely to visit sites and engage with content that was quick to read, easily digestible and simple. Therefore we decided on creating short informational videos and quirky 1x1 images exclusively for instagram, and on the side presenting longer videos on facebook and more poster-like images.
These images and videos were posted on a basis to a schedule that we created, this was so we didnât overflow our followers social feeds or become overbearing, which is generally quite hard to maintain. Some videos and images were created with memes in mind; using internet culture in order to create a viral aspect about the content we have. We had discussed how we wanted our content to affect people and what kind of genres we could lend traits from in order to create more solid videos and images that people would be able to watch with ease and share, even if they became controversial or came off as being rather offensive.
One of the videos we had produced was a short 15 minute documentary that features a retired GP, Dr. John Biggs. We decided to gain a professional input on our work seeing as the subject is so heavily related to medicine and research that we are not so well suited to. As part of this documentary, there is also an animated short that describes what vaccines are, how they work and what types of vaccines are being used, the information was provided to us by Fern Bamford-Elsdon who is at this time studying MA Pharmacy, meaning her information is extremely NEW. To create this documentary, we found it necessary to place the viewer in a calming or homely atmosphere, as the home sphere is more comforting than the clinical and alienating tone of a medical centre. Therefore we had Dr. Biggs relay the questions we had for him in his own home, with rather neutral lighting as so to keep the atmosphere. The animation was created by using 2D digital animation as this felt more textbook and simplistic than trying to create an overcomplicated animation, itâs colourful and understandable with a clear voice-over aiding the images on screen. Sections of the documentary focused on a more personal aspect as well, to humanise the topic at hand and to realise the real effect of vaccines. Overall, this documentary was successful in showing how vaccines are vital to the better working of our society and it describes quite tough concepts in a manageable format.
After completing our presentation, itâs evident that the work we have created has been quite successful in causing a ripple of people who are interested in our campaign, we found a rise in people engaging with our content, sharing it off to other pages and people. This and there were a few instances where we were contacted by individuals wishing to know more information about our campaign or other things regarding vaccines. Because of this I feel that our campaign was rather successful, it couldâve become more viral if perhaps we had spread our content through other social media sites and if we collaborated with other existing movements such as the âvaccines cause adultsâ tag or âvaccines save livesâ tag, however this is a note in hindsight and the whole campaign feels to have engaged with the right people and affected many others.
BIBLIOGRAPHY
Boseley, S. (2019). Half of new parents shown anti-vaccine misinformation on social media â report. The Guardian. https://www.theguardian.com/society/2019/jan/24/anti-vaxxers-spread-misinformation-on-social-media-report
Becker, R. (2019). Facebook outlines plans to curb anti-vax conspiracy theories. The Verge.
https://www.theverge.com/2019/3/7/18255107/facebook-anti-vaccine-misinformation-measles-outbreaks-group-page-recommendations-removal
Deer, B. (2004). MMR scare doctor planned rival vaccine. The Times.
https://www.thetimes.co.uk/article/mmr-scare-doctor-planned-rival-vaccine-zflnb0xwb7q
Liao, S. (2019). GoFundMe pledges to remove anti-vax campaigns. The Verge.
https://www.theverge.com/2019/3/22/18277367/gofundme-anti-vax-campaigns-remove-pledge
Pandolfi, F., Franza, L., Todi, L., Carusi, V., Centrone, M., Buonomo, A., Chini, R., Newton, E., Schiavino, D. and Nucera, E. (2019). The Importance of Complying with Vaccination Protocols in Developed Countries: âAnti-Vaxâ Hysteria and the Spread of Severe Preventable Diseases. Current Medicinal Chemistry, 25(42), pp.6070-6081.
https://www.ncbi.nlm.nih.gov/pubmed/29773050
Thompson, A. (2019). Instagram will BLOCK anti-vaxxer hashtags in crackdown on medical fake news on the social-media site. Mail Online.
https://www.dailymail.co.uk/health/article-6838249/Instagram-BLOCK-anti-vaxxer-hashtags-crackdown-medical-fake-news.html
Wakefield, AJ. (1999). MMR vaccination and autism. The Lancet, 354(9182), pp.949-950.
https://www.thelancet.com/journals/lancet/article/PIIS0140673605756968/fulltext
World Health Organization (2019). Ten health issues WHO will tackle this year. https://www.who.int/emergencies/ten-threats-to-global-health-in-2019
Creative Activism - Planning the Campaign
To start this campaign, we needed to know the basic outline of the audience, media, ideas and messages we will be putting forward. So we created a checklist of items that may be useful moving forward in the campaign.
These are a few of our initial ideas for the campaign, we had included many concepts for content that we could publish under our new title âAdvance Immunityâ. The next step was to create a logo of sorts to have an aesthetic image that binds all of our work together.Â
After this, we created social media pages to have a common output of all of the work we would be creating and hopefully at some point, those images would be spread across the internet for a larger viewing.
https://www.instagram.com/advanceimmunity/?hl=en
https://www.facebook.com/Advance-Immunity-2309655459078790/
Creative Activism - Live Campaign
Briefing and Initial Ideas
With our modern society as it is currently, there are sure to be things that irritate us and people who have ideas that combat those of the rest. For this project, we have been asked to create a movement of sorts or at least represent an issue we find damning in this day and age.Â
For myself, I find the issue of vaccine hesitancy and anti-vaxxers extremely illogical and utterly idiotic. Understandably, there are a few individuals with very real reasons to be left out from the regular scheduling of vaccines. But others have no faith in the healthcare industry and expect that vaccines are used to control and distort their children in strange ways. Others go so far as to claim that vaccines cause autism, completely fabricating âevidenceâ.Â
The reason I find this topic so irritating is that it doesnât just affect the oneself of those who decide not to be vaccinated. Due to herd immunity, for many to not vaccinate for no reason aside from personal ill-researched beliefs, causes others who cannot be vaccinated because of auto-immune illnesses or adverse effects to be in danger of becoming infected themselves.Â
I feel that this topic should be what we expand upon for the live campaign, as it is still a rising issue, almost 20 years after the article from Andrew Wakefield was published in âthe Lancetâ paper was published (and later retracted after it was found that items of the article were falsified).
