The 1460 Boots- Dr Martens
For the interactive retail experience, I picked the brand Dr Martens and have picked the original 1460 boots and the product I am basing the retail experience about. I picked these boots are my product since I own a pair and I have an experience of wearing them, pros and cons with the boot and the how it impacts my identity.
My experience with the boots is positive, I had them as a Christmas gift four years ago and they’re worth the price. The quality of the boots outshines the price since I had not had any defects with the boots. The only issue with the boot is wearing them in, I found it does take a long time to wear them in and if you don’t wear them over a period you must wear them in the second, third and so on time.
I picked the boots since there is a lot of history behind them. During the last five decades from when the first boot was created it has not changed, but the story that grows with it over the decades has developed and become the identity of the boot. The boots represent the individuality of the groups that have evolved over the last five decades and in some cases, have represented good and bad. Even though there has been issues with the brand such as being linked to racist groups and near bankruptcy the brand has definitely overcome this and came out for the better.
