#1930-1939

[pastlivesfinery]

⚜️Extravagance⚜️ 1930-1940 - From my second page @flitteringflounces

[fashionbooksmilano]

Everyday Fashion of the Thirties

As Pictured in Sears Catalogs

by Stella Blum

Dover Publication, Mineola 1986,144 pages, 22.78 x 0.84 x 30.38 cm, ISBN 9780486251080

euro 20,00

email if you want to buy :[email protected]

For thousands of women across America, hard hit when the frivolity of the twenties ended so resoundingly with the Crash of '29, the pages of the Sears catalog became an essential resource in maintaining a wardrobe. An ambitious marketing operation, it could not afford to take chances on haute couture; its fashions were geared as closely as possible to the prevailing tastes of the American people. For this historically accurate sampling of authentic 1930s fashion, Stella Blum, former Curator of the Costume Institute at the Metropolitan Museum of Art in New York, selected for reproduction 133 representative pages from rare Sears catalogs of the period (fall and spring catalog for each year from 1930 to 1939). Hundreds of illustrations record what men, women, and children were actually wearing in the 1930s when, as a copyline from the Fall 1930 catalog proclaimed: "Thrift is the spirit of the day. Reckless spending is a thing of the past." You'll see here how simpler women's fashion designs — of more traditional, affordable material — recaptured the feminine form with a more natural waistline and lower hemlines than seen in the twenties. For evening wear, longer dresses replaced flamboyant beaded short gowns while cloche hats, another twenties trademark, were replaced by berets, pillboxes, and turbans. The seriousness of the accessories and dresses endorsed by such Hollywood legends as Loretta Young, Claudette Colbert, and Fay Wray. For historians of costume, nostalgia buffs and casual browsers, these pages afford a rare picture of how the average American really dressed during the thirties. It is an essential resource for study of the clothing of an important era which designers cannot afford to be without.

Over 130 fully illustrated pages from Sears catalogs offer historically accurate images of what men, women, and children wore throughout 1930s. Hundreds of illustrations reflect the era’s mood of economic austerity and its departure from the flamboyance of Twenties fashions in favor of lower hemlines and garments made from more traditional, affordable materials.  

19/02/21

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[pastlivesfinery]

Chic Parisien, 1930-1939 💎

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From my other instagram account Flittering Flounces.

[nedsecondline]

Menn í fornmannabúningum á Alþingishátíð 1930 by Ljósmyndasafn Reykjavíkur / The Reykjavík Museum of Photography Via Flickr: Menn í fornmannabúningum á Alþingishátíð 1930. Ljósmyndari / Photographer: Magnús Ólafsson Format: Glerplata / Glass negatives, 10 x 15 cm. Höfundarréttur / Rights Info: Enginn þekktur höfundarréttur / No known restrictions on publication. Geymsla / Repository: Ljósmyndasafn Reykjavíkur / Reykjavík Museum of Photography, Tryggvagata 15, 6. Hæð / 6th floor Númer myndar / Call Number: MAÓ 1907 Myndavefur Ljósmyndasafnsins / Reykjavík Museum of Photography´s photoweb: ljosmyndasafn.reykjavik.is/fotoweb/Grid.fwx

[retronauthq]

1931: Faking street hazards for safety manuals

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[retronauthq]

1930: The Waynai Bible

“This copy of the entire King James Bible was completed by Louis Waynai in Los Angeles, CA, in 1930, two years after he had begun the project. Devoting more than 8,700 hours to the book, Mr. Waynai printed the text using a large home-made rubber stamp press.

When laid open, the Waynai Bible measures 43.5 inches tall and 98 inches wide.  Closed, the spine is 34 inches thick.  The book has 8,048 pages and weighs in at 1,094 pounds.”

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[retronauthq]

1930s: Chain bridge, China

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[retronauthq]

1932: The New Eyelashes

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