Apr 15, 2015
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Jonathan Barnbrook, Corporate Fascist, 2001
Josef Müller-Brockmann, Systems in Graphic Design, 1981
Stefan Sagmeister, Reed Poster, 1996
Covert Hypnosis in Politics (2008)
Andrew Carter, Erbgħin Kreattiv Magazine Covers
Barbara Kruger
EX02 | things change > on and beyond print
O tópico que escolhi para este exercício foi “neutral / personal (da neutralidade à interpretação pessoal)”.
Em relação ao mesmo, Chris Pullman explica, em Some Things Change:
Once the designer's role was thought to be a neutral mediator between the message and the recipient. This was the modernist way: to stay out of the way, to be clear, to be unobtrusive, to facilitate. Now there is a tolerance, even an appetite for interpretation. Theoreticians point out that since it is next to impossible to not bring your baggage to the transaction, one might as well recognize or even celebrate one's intrusion on the message.
Deste modo, fiquei interessado em trabalhar este aspecto do design já não ser visto como um trabalho independente do designer, mas sim como uma ideia, perspectiva e intenção de uma pessoa, a qual não consegue abandonar a sua posição sobre o mundo, sendo que o design é uma extensão disso.
E, assim, também se relaciona com o manifesto First Things First, sendo que toca no aspecto pessoal e individual do design.
“It can not it cannot be seen whether, or for how long, the foster will have a Future. Doubts regarding its future chances are justified when we consider the possible way of life of a post-industrial society with new technological sources in an environment planned according to human requirements.“
Josef and Shizuko Muller-Brockmann , History of The Poster (Zurich, ABC Verlang, 1971), 239