#2ndlives

[jjmillar]

Coke introduces the "2nd lives" kit

Another wonderful marketing campaign (with an environmental slant) from Coke. You can now turn your piece of trash into a squirt gun, baby rattle, spray gun, paint brush, bubble dispenser, pencil sharpener and much more. Fair to say their bottles may now stick around longer but the labels on them probably wont. Which sort of defeats some of the purpose of this ploy. Next they need to figure out how to keep the "Coke" name on the bottles through the bottles entire life, which arguably just got longer.

Coke is giving away 40,000 of these new fangled caps.

Well done and how do i get one of these kits to use with my pepsi bottles ( i want the squirt gun).

[guerillaz]

Coca Cola '2nd Lives', by introducing a line of innovative caps intend to transform used bottles into fun and useful objects and encourage consumers to reuse and re-purpose plastic. A selection of these caps will be available in Vietnam later. We strongly advise consumers to remove the Coke label from the bottle before using the innovative caps to avoid confusion with any liquids that are not meant to be ingested. Please always reuse plastic for proper purposes only.

[artcurious]

[jungsjungle-blog]

"2ndlives" by Coca-cola.

[alfipangest]

Indonesia, pleaseee!