ME TV
With the amount of media content that is now available, there is a growing need for new services that help curate people’s entertainment libraries. By identifying and analysing individual’s interests, conversations and peer recommendations, new platforms are creating personalised entertainment channels that streamline existing content, and help the user discover new things. Interestingly, as more of our content moves off our computers and onto the cloud, people will be able to access this content anywhere and on any device. ROQBOT: Roqbot allows users choose what music is playing in various venues via their smartphones. By checking in to the location, their musical preferences (such as their Facebook likes, profile listings, and the music on their smartphone) affect the soundtrack. They can also use the apps to vote for tunes and add them to the queue. The Gap store, San Francisco has become the first retail partner for Roqbot, allowing its customers to decide what they listen to while they shop.
SHELBY.TV: Shelby.tv is an online platform that aggregates all of the videos being recommended by family and friends on Facebook and Twitter into a single video channel (like a personalized YouTube). Instead of redirecting users to multiple sites, the service offers a continuous stream of content that’s both effortless and relevant to what individual users are interested in.
CHANEL 4SEVEN: Launched later this year, Channel 4seven will give viewers more chances to catch the most popular and talked about Channel 4 shows from the last seven days. It will schedule the main channel content that is creating noise – amongst social media, bloggers, commentators and of course via contact our viewers have directly with us – and incorporate this buzz into the look and feel of the channel. OUR OPINION As we see more of our attention taken away from the ‘ad break,’ we need to adapt. More and more, we’re looking less at the TV for guidance on what to buy, and getting this information from our friends instead. Channel 4od is one of the first examples of how this is becoming mainstream.