#33across

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The Most Awesome Social Media Analytics Tools to Help You Beat the Competition

The Most Awesome Social Media Analytics Tools to Help You Beat the Competition

Social media is the best platform for advertising. You can make an interesting post and earn millions of shares within seconds. The major focus of marketers is in devising a marketing strategy that focuses on providing content that can hold readers’ attention span and impress them to the extent of sharing it.

Another equally important but often ignored aspect of marketing online is tracking the…

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33Across, a New York City-based startup at the intersection of two of the biggest trends in tech -- Big Data and social marketing -- just closed a round of financing led by Pelion Venture Partners. The transaction is valued at $13.1 million.33Across lays claim to the world's "largest social and interest graph," besting both Google and Facebook. The company's technology platform leverages Big Data and predictive analytics to turn unstructured data, including social and search signals, into intelligence that marketers and publishers can use to better engage consumers and online audiences."Big Data has the potential to transform digital marketing and publishing, and this capital infusion accelerates our position as the most trusted partner for the world's largest advertisers and content owners," said Eric Wheeler, CEO of 33Across. It's a boastful claim, but not one without some merit.