BRAINSTORM
This brainstorm of mine consists of possible campaign ideas/inspirations, and random sketching. The campaign ideas/inspirations I listed were No Nut November, Art not War, Bystander Intervention, DIY Teeth Filling (Tik-tok Trend), 40 Hour Famine, and Coward Punches.
As the brief states that whatever awareness campaign I pick needs to be relevant to my demographic being Generation Z in New Zealand. Therefore I feel out of my whole brainstorm, the strongest idea to me was Coward Punches. As a fellow Gen Z myself, this idea of Coward Punches stood out to me the most because for most of us, it is our first time going out to the clubs and partying. Anything can happen. A guy could low key be jealous of you and randomly hit you out of nowhere, and escape into thin air. Situations like these are massive, and needs to be talked about.
I added more to the ‘Coward Punches’ and stated Fau Vake, a 25 year old, rising MMA fighter who recently died of an attack in Auckland. This was an attempt of a ONE PUNCH BLOW. Now that I found a topic that I am interested in, I need to do some Research.











