What do the Toyota Production System, Lynn Grabhorn, and Danielle LaPorte have in common? "WHY?" Yes, the need for WHY and the practical application for using WHY to manifest results. (Owners, managers, and bosses - You need to ask and understand WHY if a Happy, Stable, Profitable business is what you are after.)
Toyota adopted Sakichi Toyoda's technique of 5-Whys into their Toyota Production System. By asking "Why?" as least five times, the intention is to get to the root of the problem or failure. An example is: The car will not start.
Why? - The battery is dead. (first why)
Why? - The alternator is not functioning. (second why)
Why? - The alternator belt has broken. (third why)
Why? - The alternator belt is faulty. (fourth why)
Why? - We did not pick the best supplier for this part. (fifth why, a root cause)
Why? - We thought a lower parts price (quality) would be more profitable. (sixth why, optional footnote)
Lynn Grabhorn uses multiple "whys" to get at the essence of personal "wants". In Excuse Me Your Life Is Waiting, she recounts the story of a woman's wanting a summer cottage by the ocean. Lynn continuously asks, "Why?" until they get to the essence of the "Want". In this case, the idea of the cottage connected her to intense feelings of childhood freedom and creativity. Now with a clear emotional connection to the ideal outcome, she is on the path to creating her summer cottage by the ocean.
Danielle LaPorte suggests a "relentless search for why" to uncover motivations, demystify success and failure, and to create inter-personal connections. Indeed, asking "Why?" gives you the opportunity to objectively analyze as well as subjectively participate. The point is - Dig in! Look for the reasons and give people an opportunity to share what's real. Great point, Danielle.
In our work at Punchlist Perspective, when working through personal or business breakdowns, we like to add the question,"Is that acceptable?" We find that it stimulates a curiosity based on integrity. It gets people involved. For instance: That meeting didn't have the intended outcome. Is that acceptable; Yes or No? No. OK, why? Now people are considering the intended outcome and WHY it is/was important. They reconnect to their emotional stake in the outcome and can then create a new plan.
Owners, managers, and bosses - Ask and understand WHY to foster a Happy, Stable, Profitable business.