Fiat 500 Mare by Holiday 1960
As 1960s jet-setters partied down at sandy beaches all over the world, they were most often seen not in their Ferraris or Maseratis but behind the wheel of a Fiat Jolly. The Jolly, based upon the reliable mechanicals of the Italian “people’s car”, the 500 featured dune buggy-like bodywork by Ghia of Turin, with open sides, a simple surrey top, and wicker seats that would have looked at home at an English garden party. It was often finished in brilliant, shiny colours, making it all the better to match one’s swimsuit or yacht club burgee. Jollies were all the rage on the streets of resort towns, and if you were really a member of the jet-set, you carried one upon the deck of your yacht as a tender. Both wealthy vacationers and fashionable resorts bought them in droves...
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