Week 9: Do you see change as a fixed cycle or something more continuous? A mix of both?
Change within organizations should be considered as a continuous process in which specific events may require more attention. Organizations should be open to change when required and focus its efforts on maintaining and developing new modifications to ensure sustainability. The question to me is more whether or not organizations are ready to maintain this approach.
Moran and Brightman (2001)[1] define Change Management as the process of continually reviewing an organization’s direction, structure and capabilities to serve the ever-changing needs of internal/external customers. An emergent approach qualifies nowadays Organizational Change as an open ended continuous process, considering both internal and external environments, and adapting changes to the needs and times, as a continual improving process.
Any knowledge management practice introduces and requires change. But change should not be seen as one big task or this will immediately encounter employees’ resistance. Instead, change should be carried out in phases and focus on improving and adopting change while learning at slow path. Any knowledge practice requires a changes of attitudes, tools or work interaction[2], it requires the establishment of a system thinking that supports the practices and avoid the risk of a change fatigue, main reason for failure.[3]
As consultant, there are a number of issues that need to be considered when carrying out any knowledge management practice. Considering the implications and changes that all new practices requires for the change to be successful, and building upon the readings[4], I have drafted a checklist with 12 points to keep in mind when carrying out an assignment.
Looking backwards, I see now how I could have improved my response to obtain more positive outcomes. In one specific case, I recall that my main concern was the lack of communication among the different programs and how to promote knowledge sharing to improve their work and avoid duplication. I considered that the best strategy to mitigate this issue was to profit from the repository that we were building, and by involving the programs themselves in the construction through their feedback to our initial draft.
The strategy was focused on the programs themselves, developing a repository as a work-space for the units, and not list a center of documentation. There was always a consideration for a minimum commonly established information package: from the project to the organization. The strategy was considering the program as the center of the change: seeking ownership from their employees –as they were to sustain the site by keeping it updated-, and providing “on-the-job” training –considering that the change would start by piloting with each and every program. I did not consider that the lack of communication was a profound part of the culture of the organization in that specific country.
The result was that I never managed to pilot even one program, not even the one that I was attached which was a cross-cutting unit and would have already benefited the entire organization. Seeking the “usefulness”, I forgot the culture.
[1] Rune Todnem, “Organisational Change Management: A Critical Review” . Journal of Change Management. Vol.5, No.4, 360-380 https://www.evernote.com/shard/s19/sh/a89b445f-0f7e-42e3-b620-d637bc8d3b35/fa0833b8bd90729208c5d3a714e129d9/res/cb14bbda-0690-4cdf-a65e-17de5db774a1/Todnem_Org%20Change%20Crit%20Review_2005.pdf , Queen Margaret University College, Edimburg, Uk. December 2005
[2] Péter Fehér, “Combining Knowledge and Change Management at Consultancies”. The Electronic Journal of Knowledge Management. Vol. 2 Issue 1 pp 19-32. https://www.evernote.com/shard/s19/sh/20e443c6-8054-47b8-9c01-629f08f3c52f/fdb97f847766e91faa5a87eafbafbc9f/res/d38cc610-6a26-44e5-b13f-3f1e1eb1a1c5/ejkm-volume2-issue1-article38.pdf Budapest University of Economic Sciences & Public Administration, Hungary 2004.
[3] “How to lead change management”, interview to DeAnne Aguirre, Senior Partner with Strategy. Video : https://www.youtube.com/watch?v=PQ0doKfhecQ 9 June, 2014. Video linked to article « 10 principles of leading change management » : strategy-business.com/ChangeMangement
[4] Information obtained mainly from:
a) Change Management. Wikipedia https://en.wikipedia.org/wiki/Change_management
b) Podcast : Episode 247: Managing Change in Organizations: A Practice Guide. http://www.project-management-podcast.com/index.php/podcast-episodes/515-episode-247-managing-change-in-organizations-a-practice-guide
c) Rune Todnem, “Organisational Change Management: A Critical Review” (see above)