Marketing and sales teams have never gotten along. The IIM came out with a series of trainings in the late 80s to address this exact problem. This book hit all the best seller lists once viewers saw that the entirety of its content was just one page that said, "Pretend that you like each other, and everyone will be fine." The brevity alone made critics go crazy. Once we get our hands on part two, we'll be sure to post a photo.











