Jul 23, 2019
Infographic: How Relevant is Facebook?
Infographic: How Relevant is Facebook?
Toward the end of last year, I stopped using Facebook for my book Ads. Whereas a few years ago I was enjoying a healthy Return on Investment (ROI), generating around 80c of profit on each advertising dollar I spent, that amount had steadily been decreasing over the years until I was barely breaking even. So, I finally gave up on it, preferring instead to advertise on Bookbub and Amazon, both of…
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