#@weeknine

[miniaturecomputerdestiny-9e-blog]

Sources, Part five, Analysis Activity #1, Week Nine, PH 402

The Helen Mirren ad demonstrates credibility and is an appropriate choice in my opinion. Helen acts as an elderly figure, sort of like your own grandma telling you to act and be better by not drinking and driving. A grandma like mine that would tell me how it is without beading around the bush. She cracks down hard threatening and bringing the audience down that do participate in the action that they are trying to prevent all the while bringing them up by saying they’re better than that. Even adding in that your future self thanks you. Helen commands attention and captivates the audience to listen and think twice about drinking and driving. 

[miniaturecomputerdestiny-9e-blog]

Sources, Part five, Research Activity #5, Week Nine, PH 402

https://www.meetalex.com/blog/shake-it-up-creative-disruption-in-benefits-communication/

The colorado consumer health initiative published this health communication ad. Targeting young adults or college students to get health insurance. It read: “Keg stands are crazy, but not having health insurance is crazier.” I find that this totally misses the target audience. I myself am in that target audience and it didn’t leave the slightest impression on me other than it was a poor attempt to get college aged people to get health insurance. This could of been better if the appealed to emotion by having a friend taken to the hospital due to an incident at a “rage” event.