Social Media, Analysis Activity one, PH402
County of San Diego
Top posts (2 each)
5 recommendations per city
1. Post more pictures ( to have even distribution of video and shared links)
2. Engage more with the country residents by providing feedback in comments
3. provide more info about the page
4. add county’s address and contact information
5. provide info on upcoming city events and activities
What they should be doing better?
· open the facebook page to be more inviting to residents and be easily available to contact
· include phone number, address and link to main sites
What they should continue doing?
· keep posting on public health safety (such as zika) and information ( voting polls and programs that offer help)
What one county is doing better than the other- specific examples?
· Should provide the county main website
· Posts more per day
· Posts are more serious but informative for the county residents, such as adoptions, safety concerns, where to vote, health measures
What both do to improve?
· Grab the younger audience attention
· Post more pictures
· Post more often -last post was Nov. 10th
City and County of San Francisco
Top posts (2 each)
5 recommendations per city
1. posting more often keeps the resident informed on the city events and public health concerns
2. engage with county residents more often to get more likes per post
3. add same amount of pictures than videos to even out page
4. add more informative information to get more shares
5. follow more governments and county facebook pages
What they should be doing better?
· should be posting regularly and not monthly
· Post more about public health and safety
· Begin posting more serious posts on public health, instead of city events
What they should continue doing?
· keeping the facebook page open and easy to contact and interact with the county
· providing the address of the county main office (civic center)
· Continue posting small inspirational quotes (san. Fran. Has high suicide rates according to city-data.com, ranking 31 in the US)
What one county is doing better than the other- specific examples?
· Has county website link
· Has more likes
· Post only once a week
· Uses hash tag
· Provides more info about the city
What both do to improve?
· Be more engaged with county residents by being more active
· Post more often-Last post was Oct. 23rd
@globalcommunicationproject
@phfall2016 Thanks for your post!
I find that both cities have there ups and downs when coming to posts on their individual webpages. Having such a large population in both areas, it is important to utilize social media. This is due to the fact that social media is the most widely used outlet of communication. This can benefit both cities by publicizing the current news, accidents, health scares or major disaster. However, before all of this happens the cities need to figure out a way to get more people liking and acknowledging the page itself.
















