[moonbunny1990-blog1]

Social Media, Analysis Activity one, PH402

County of San Diego

Top posts (2 each)

5 recommendations per city

1.      Post more pictures ( to have even distribution of video and shared links)

2.      Engage more with the country residents by providing feedback in comments

3.      provide more info about the page

4.      add county’s address and contact information

5.      provide info on upcoming city events and activities

What they should be doing better?

·         open the facebook page to be more inviting to residents and be easily available to contact

·         include phone number, address and link to main sites

What they should continue doing?

·         keep posting on public health safety (such as zika) and information ( voting polls and programs that offer help)

What one county is doing better than the other- specific examples?

·         Should provide the county main website

·         Posts more per day

·         Posts are more serious but informative for the county residents, such as adoptions, safety concerns, where to vote, health measures

What both do to improve?

·         Grab the younger audience attention

·         Post more pictures

·         Post more often -last post was Nov. 10th

City and County of San Francisco

Top posts (2 each)

5 recommendations per city

1.      posting more often keeps the resident informed on the city events and public health concerns

2.      engage with county residents more often to get more likes per post

3.      add same amount of pictures than videos to even out page

4.      add more informative information to get more shares

5.      follow more governments and county facebook pages

What they should be doing better?

·         should be posting regularly and not monthly

·         Post more about public health and safety

·         Begin posting more serious posts on public health, instead of city events

What they should continue doing?

·         keeping the facebook page open and easy to contact and interact with the county

·         providing the address of the county main office (civic center)

·         Continue posting small inspirational quotes (san. Fran. Has high suicide rates according to city-data.com, ranking 31 in the US)

What one county is doing better than the other- specific examples?

·         Has county website link

·         Has more likes

·         Post only once a week

·         Uses hash tag

·         Provides more info about the city

What both do to improve?

·         Be more engaged with county residents by being more active

·         Post more often-Last post was Oct. 23rd

@globalcommunicationproject

[miniaturecomputerdestiny-9e-blog]

@phfall2016 Thanks for your post!

I find that both cities have there ups and downs when coming to posts on their individual webpages. Having such a large population in both areas, it is important to utilize social media. This is due to the fact that social media is the most widely used outlet of communication. This can benefit both cities by publicizing the current news, accidents, health scares or major disaster. However, before all of this happens the cities need to figure out a way to get more people liking and acknowledging the page itself. 

[ph402494-blog]

Social Media, Part One, Analysis Activity #1, PH402

San Diego County generally appears to have more posts per day, a greater amount of likes, comments and shares per post, and a greater amount of linked articles within posts. People in San Diego County also do not use Hashtags, and the fans seem to respond best to links. It also has a higher engagement rate than the San Francisco page. Some recommendations include: opening the page and letting users communicate with the creator/moderator of the page in order to be able to give feedback. Creating more engaging posts would help keep the attention of the audience. More photos should be published; most of the current posts are just links to news articles. The lengths of the post should be reviewed; most posts are extremely short. More questions should be asked to the fans of the page in order to better engage the fans and get them involved with the page.

San Francisco City and County is generally more popular the then San Diego County page with 255,044 likes compared to San Diego’s 17,647 likes. The fans of the San Francisco page appear to respond best to photos. Some recommendations include: opening up the page and letting users communicate with the creator/moderators of the page. There should be more posts per week; the amount of posts on this page is extremely low, so there is not much reason for users to come to this page. The posts should also be more engaging in order to draw and retain more interest in the page.

@globalcommunicationproject

[miniaturecomputerdestiny-9e-blog]

Thanks @ph402494

Your post was pretty thorough. I find that both cities were in need of creating more engaging posts. This would create a home feel for the residents of both the cities. The sites can act as sort of mascots. The viewers could even start to look forward to the daily or weekly advertisements and posts. In today’s society almost everyone is using social media. This proves that the best way to publicize, communicate and interact with the vast majority is by utilizing social media. 

[miniaturecomputerdestiny-9e-blog]

Social Media, PH 402, Analysis Activity 1, Week 12

This week I will be comparing two counties in California. Those two counties are San Diego and San Fransisco. Something I immediately noticed upon going over both websites is that San Diego has yet to hit a milestone, while San Fransisco has already hit a milestone. San Diego has 7 likes while SF has greater than 10. San Diego, however, has a higher engagement rate when compared to SF. San Diego also has more posts per day when compared to SF. While both are failing to have competitive timing when it comes to posts on pages. One thing that SF can improve on is there likes, shares and comments. The community members of SF would be encouraged to see their city engaging in social media. While another thing that San Diego can use is hashtags. These little hashtags are very in right now and San Diego is completely missing the beat. Both cities should allow everyone to post on their timeline, this gives the community members a sense that they can be involved and inform the social media folks what’s going on in their cities for residents and visitors alike. San Diego also needs to have a specified website. This will aid in the end of confusion throughout SD facts. 

[rlvregal-blog]

Entertainment-Education, Activity #1, PH 402

@globalcommunicationproject

[miniaturecomputerdestiny-9e-blog]

@itsnotme-r Thanks for the post! I somewhat disagree with your post. The YouTube video seemed to me to be a ploy to show the American people the human side of Hillary, a side the audience doesn’t get to see too often. By her facial expressions she proved that she was there not only for the purpose to entertain but to connect with her audience. As for example 2, I agree with your second example, it is intended to advocate for woman's safety by refraining from sex due to the possibility of the Zika virus spreading to an unborn child. 

[guruofpublichealth-blog]

Entertainment Education, Research Activity #3, PH402

It is 1) Sell

I believe they are trying to sell the piece because they are trying to get people to sign up for Cigna which is a health insurance company. They are using actors and actresses who play roles as doctors on TV to capture the audiences attention and persuade to buy their health insurance. The destination is entertainment and activation. I believe that they are entertaining their audience by having the TV doctors “talking to” the audience in this commercial and they are trying to activate them to sign up for their insurance. This commercial has multiple channels: various social media networks, media streams such as Netflix and Hulu when they do commercials, and Television. 

2) Inform

http://www.bbc.com/news/world-africa-26835233

I believe that this article focuses on informing the public about Ebola. The article covers all informational topics such as, how it can spread, which regions it has affected, which areas are more likely to have cases of ebola, precautions and more. Every topic covered is specifically to inform the audience of the dangers of ebola. The destination is advising. It is trying to increase awareness of Ebola and the precautions that we can take to not be infected by this virus. The channels of this article would be social media and BBC news. 

3) Change Behavior 

I believe that this PSA is focused on trying the change the audience behavior in eating processed foods. It is disturbing, but does a great job in making the audience second guess themselves in eating and buying processed foods, especially from fast food companies. The destinations are advocacy and even entertainment. It promotes awareness of the destruction of processed meats towards animals and maybe even the body. It is entertaining in a disturbing way. It is very graphic and horrific. This can be appealing towards specific types of audiences. The channels of this PSA would be social media such as Youtube and Facebook. 

4) Entertain 

I believe that this TV special is considered entertainment because this provides an entertaining piece for the audience to watch and enjoy. In 2007 they had the Disney Channel Games, which was similar to the olympics, but starred the Disney stars and even cartoons. It entertained the kids whenever they watched this and it even promoted physical activity throughout these episodes, so that the kids could follow. The destination is entertainment because it is a show that is for the audience to enjoy. It is also advocacy in different segments because it promotes physical activity. The channel is Disney Channel on television and even Youtube for those who want to watch again. 

@globalcommunicationproject

[miniaturecomputerdestiny-9e-blog]

@guruofpublichealth Thanks for the post! All of your entertainment models were pretty much on point in my opinion. To begin with sell, I believe that the campaigners approach by taking multiple approaches was the best way to sell this company as a good resource for it’s audience. It used characters from all types of different tv doctor shows to get the audience members to relate. As for the change behavior EE video, I found that the campaigners decided to use an appeal to logic. By saying you’re eating processed foods, thus you’re eventually all process. As for the entertain, thinking of the disney channel games as a way to entertain yet still teaching them valuable lessons is a great example. It is sort of a hidden message to the youth that getting out there in the outdoors is fun. Thus, making them be more active and eventually healthier. 

[miniaturecomputerdestiny-9e-blog]

Entertainment Education, Research Activity #5, PH402

The two pieces of music I found similar are Conversation Peace by Stevie Wonder and Crying Shame by Jack Johnson. Both songs are basically trying to get across the same message however are presented in two different ways. I find both songs to be relaxing and bring me to a different happier place. Communication is the primary goal of both of these songs. The channel both artists used was through music. I find that both artists are breaking the contract that artists should just stick to happy, light songs without meaning. I find that the Jack Johnson song will effect and have more of an impact of people from this generation and people from older generations will find more connected with the Stevie Wonder jam. 

[miniaturecomputerdestiny-9e-blog]

Entertainment Education, Research Activity #4, PH402

http://blogs.babycenter.com/wp-content/gallery/new-york-city-teen-pregnancy-psas/tp_poster_4.png

The ad shown above is using a front door/central route approach. Throughout its add it is using real data and showing people in dollar amount how much it takes to raise a child by the bare minimum. The mood of this ad is serious and will get people talking about how they can prevent or prepare for unexpected pregnancies. 

http://img.tyt.by/n/04/6/socreklama_ksenevich_.png

This second ad above shows a back door/ peripheral route approach. I find the content in the ad itself is light and engaging. However, nothing really past that. It is not sparking outrage or changing nations impact on birth control or planned pregnancies. 

[miniaturecomputerdestiny-9e-blog]

Recent trip to Seattle! 

-Brittney Mansour

[phgirlatsdsu-blog]

Sources, Part Four, Research Activity #5, PH402

@globalcommunicationproject

[miniaturecomputerdestiny-9e-blog]

@phgirlatsdsu

Thanks for the post! To begin, I do believe that this is not an effective campaign. I find that people that smoke already know it’s bad for them. That being said, people who don’t smoke KNOW it is bad for them. Thus, there is no point to try to exaggerate the truth by trying to recruit people to START smoking. If they really want to ensure smokers to keep smoking they should target smokers. I’ not saying smoking is good but for the people who are trying to endorse it they should be more realistic and target the people that they have a chance and persuading. 

[hellomates402-blog]

Sources, Part Two, Research Activity#2, PH402

@globalcommunicationproject

[miniaturecomputerdestiny-9e-blog]

@hellomates402

Thanks for the post! In the first message including presidential candidate Clinton, I find that she missed the target audience by using assumption. I find that she could’ve gone about what she was trying to get through to the woman voters through a different outlet. A way she could’ve done this is by telling woman to respect themselves as much as she respects “YOU”, you being any and all woman in the united states. This can encourage unity amongst woman, calling for a feeling that Hillary Clinton is a person that cares for the woman of the United States. To the first message, Trump, completely missed the target audience. He attempted to sway Mexicans to believe he is not racist due to past actions. However, this was a poor attempt. Actually more offensive than anything. Trump is not eating authentic Mexican food to start, and secondly looks like a rich man sitting in his big fancy office, eating fancy “Mexican” food. Maybe instead he could’ve gone to a local hole in the wall Mexican food shop, all the while endorsing this food shop to bring unity in the community and have the workers there and the bystanders endorse him by posting things on social media saying “Trump’s go to Mexican food shop.” “He always stops by”, etc... There are better ways to publicize your “Love” for a culture that isn’t as obvious, fake or not. 

[miniaturecomputerdestiny-9e-blog]

Sources, Part five, Analysis Activity #1, Week Nine, PH 402

The Helen Mirren ad demonstrates credibility and is an appropriate choice in my opinion. Helen acts as an elderly figure, sort of like your own grandma telling you to act and be better by not drinking and driving. A grandma like mine that would tell me how it is without beading around the bush. She cracks down hard threatening and bringing the audience down that do participate in the action that they are trying to prevent all the while bringing them up by saying they’re better than that. Even adding in that your future self thanks you. Helen commands attention and captivates the audience to listen and think twice about drinking and driving. 

[miniaturecomputerdestiny-9e-blog]

Sources, Part five, Research Activity #5, Week Nine, PH 402

https://www.meetalex.com/blog/shake-it-up-creative-disruption-in-benefits-communication/

The colorado consumer health initiative published this health communication ad. Targeting young adults or college students to get health insurance. It read: “Keg stands are crazy, but not having health insurance is crazier.” I find that this totally misses the target audience. I myself am in that target audience and it didn’t leave the slightest impression on me other than it was a poor attempt to get college aged people to get health insurance. This could of been better if the appealed to emotion by having a friend taken to the hospital due to an incident at a “rage” event. 

[miniaturecomputerdestiny-9e-blog]

Sources, Part four, Research Activity #4, Week Nine, PH 402

1. It’s not a diet but a lifestyle change. This resonates deeply with me, this ad demonstrates that diets can be healthy but making it a lifestyle will make it easier and more motivating to do. As you live your everyday life, with everyday stresses one may succumb to wanting to eat that pizza or that candy bar. Living a healthy lifestyle allows you to do that! You can have cheat meals and it won’t affect your overall health because on average you’re eating full and nutritious meals. Thus, when you do cheat you can appreciate it more and not feel so guilty about it because you know you’re going to crush it at the gym and your meals the next day. This ad demonstrates a dynamic behavior style and a friendly character. 

2. The health ad below demonstrates the severity of anorexia. Showing the common fear amongst many young females today. The need and want to look a certain way. Usually wanting to look a way that they don’t look like. I find that this makes me want to acknowledge that anorexia is a real illness and needs to be brought attention to. We as a society need to be more accepting of the various of body types females all over the world has. Just because you don’t wear a size zero or even less in this case doesn’t mean you’re not beautiful. This ad addresses an honest character with dynamic behavior style. This ad has made me want to endorse a healthy lifestyle and not look like the females shown below.

[miniaturecomputerdestiny-9e-blog]

Sources, Part Two, Research Activity #2, Week Nine, PH 402

Hillary Clintons speech at Al dinner attempted to approach connect with the citizens of New York city. She also uses humor throughout her speech. Making fun of the rumors that are currently being said about her like taking time to speak out of her rigorous nap schedule. I believe this allows the audience to connect with her by giving them a sense of security and amnesty that Hillary can be personable. She plays into New York City citizens who may not like her by endorsing NYC and calling it the greatest American city that embodies the American dream. Personally, being a person who is in the middle with who to vote for this speech gave me a feeling that Hillary can make a joke and still be serious and get what needs to be done, done. 

Donald Trumps speech at Al dinner attempted to approach and connect with his audience by using sympathy. Describing that all of his “friends” in office used to like him when they wanted his money or when he was affiliated with the democratic party. As trump goes on he plays to the Hillary supporters by dishing out her dirty secrets especially when he brings up that she got kicked out of the watergate commission. He is appealing to the audience that believes Hillary does no wrong or doesn’t mind if she does because they don’t know any better. He is bringing to light and slandering her in front of millions to see. However this backfires as many boo’s come out of the crowd. Quickly, rebounding he attempting to ring in the audience by speaking of the things he will improve and change if he gets elected. 

[miniaturecomputerdestiny-9e-blog]

SDSU THE GREAT GIVE!

Today is the day! Today is the day we can donate to a local San Diego University. San Diego State! I love my college campus and the education I am getting for my undergraduate degree in Public Health. I wouldn’t be where I am today without the services SDSU offers for free because of a day like this! I’m donating today. Are you? 

[miniaturecomputerdestiny-9e-blog]

SDSU GIVE DAY

The Great Give Day is less than 24 hours away!!! I wouldn’t be where I am without SDSU and the amazing services it offers for the student population!

[miniaturecomputerdestiny-9e-blog]

SDSU GIVE DAY!

On October 25th, SDSU has one day a year where we promote giving back to the University. Donating will aid in programs such as financial aid and various of activities that go on throughout campus. I wouldn’t be where I am today without SDSU and the Health Science/Public Health program. I have learned so much and can’t wait to graduate this May. I’m donating on #October25th Are you?