Jan 28, 2015
India’s “Abused Goddesses” Campaign
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India’s “Abused Goddesses” Campaign
Women Rights
There's a campaign in India running called 'abused goddesses'. It is by far one of the most powerful campaigns I have come across. It shows Hindu goddesses repainted with bruises and all, that have been inflicted from violence that is currently being practiced upon women all over the world. It is so powerful because Hindus worship these goddesses so religiously, and yet they have zero respect for women. And as a Hindu I can 100% confirm the worship that is bestowed (if that's the correct word to use here?) upon the goddesses.
Check it out.
In the past couple weeks, I have finalized the pre-pre-pre-production of my project. These are preliminary sketches for what I am envisioning for my photo shoots and which gave me my ultimate idea of portraying the vahanas killed by anthropogenic causes. Instead of being killed by correlative environmental dangers, it focuses on the gods' and goddess' loss of his and her animal and their emotions of mourning. These feelings are what I will attempt to use for the viewer to connect with the animals and the negative impacts humanity is placing on Earth.
The second set of photos are inspirations for the photographic and aesthetic portions of my integrative project. The first is a photograph from the "Abused Goddesses" campaign by Taproot Agency, apparently sponsored by Save Our Sisters initiative of India, in light of recent international news of sexual abuse of women in India (2012 Delhi rape case). The second photograph is a piece from "The Darshan Project" by Manjari Sharma. These two photographs are comparisons for my own idea of Durga's tiger perishing from deforestation. The third photograph is a screenshot of Lord Rama from the film A Little Princess (1995), directed by Alfonso Cuarón. After viewing this movie, I became forever attracted to the magic in Indian culture and mythology. It is my goal to become one with God by roleplaying His manifestations.
India’s Incredibly Powerful "Abused Goddesses" Campaign Condemns Domestic Violence
Ad agency Taproot physically recreated scenes from old hand-painted images of Indian goddesses.
scoopwhoop.com
Makeup was used to add bruises and wounds to the models before photographing them. This is a recreation of the goddess Saraswati.
All the props were either real or painted on, keeping both authenticity and realism in mind.
scoopwhoop.com
“Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”
scoopwhoop.com
Each ad includes a phone number to report abuse to “Save Our Sisters.”
scoopwhoop.com
This is a recreation of the goddess Lakshmi, goddess of wealth.
The campaign simply and effectively captures India’s most dangerous contradiction: that of revering women in religion and mythology, while the nation remains incredibly unsafe for its women citizens.
scoopwhoop.com
100 million Indians, largely women and girls, are said to be involved in trafficking.
Last year alone, 244,270 crimes against women were reported in the country.
scoopwhoop.com
This is a recreation of the goddess Durga, worshipped for her strength and invincibility.
scoopwhoop.com
For more information on the “Save Our Sisters” initiative, visit their website.
Save Our Sisters' newest ad campaign "Abused Goddesses" seeks to put on display India's biggest contradiction: the reverence and worship of sacred women, and the high percentage of domestic abuse. Through a combination of photography and digital painting, "Abused Goddesses" calls attention to the hurt of India's female citizens, from neglect, abuse, and trafficking.
India’s Incredibly Powerful "Abused Goddesses" Campaign Condemns Domestic Violence
“Pray that we never see this day. Today, more than 68% of women in India are victims of domestic violence. Tomorrow, it seems like no woman shall be spared. Not even the ones we pray to.”
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