Passive and Active Gamification
As I have been researching into gamification in the workplace I have come across a lot of what i like to call Passive gamification, Which to me is anything that happens in the background or before/after the actual work has been done. An example of this is checking how much point you earned after a days work or checking your profile for new badges or medal you have earned for completing tasks, another example is filling out a questionnaire or browsing a web site earning points when you have interacted with specific videos or links. What I want to explore is using gamification in a more active capacity so that it becomes part of the working experience and actively helps you preform better while still including the passive systems for tracking and rewarding good behavior.
Some of the features which I believe are active forms of gamification are Customer Awareness which will track the activity of customers, how long they have been in the same location, The amount of time spent with an employee and actively direct employees to the nearest customer who is within a predefined percentage that has been established as the point were the customer is going to either leave or become bored. Another active feature is in store navigation for finding products for customers as well as showing the locations of objectives created by senior staff members. The third and final active gamification feature is the use of Augmented reality to aid in explaining to customers the way in which a product will be used to void any confusion on the products intended use.
I see these features as a new for of gamification that takes insperation from things such as full AR games which use augmented reality as a core function rather than a addon feature as well as navigation used in games such as dead space which if used in the right way with AR could immensely help with real world navigation and location problems in retail.