#adad1001assessment2

[designbynick]

Assessment 2 Presentation Reflection

In reflection to the time based work Alex and I created on Failure and Ceal Floyer’s work ‘Ladder’, i believe it went quite well besides the fact that we didn't get to finish our information delivery on the slides. I guess that ironically fits in with the topic of ‘failure’. I felt that we still got the relevant information across although we just weren't able to dive into deeper analysis as planned. When reflecting on this i am actually glad that our class interaction and slides took up the 5 minutes as it removed the element of a boring presentation style. Overall i was happy with our work produced!

[designbynick]

ASSESSMENT 2 STATEMENT ~ FAILURE The body of work created is in response to the artwork ‘Ladder’ by Ceal Floyer, 2010. ‘Ladder’ was found in the weekly course concept of failure. This work grabbed our eyes and gave us a wave of inspiration the moment we got talking. The ladder has had its functionality stripped and is now useless meaning its purpose in society is now flawed. As the ladder fails as a useful object, the perception of that object has been altered. This is where our idea of failure was birthed. By stripping away any means of branding or advertising from everyday commercial and consumerist products it changes the perception of that product among society immensely. Focused on modern day consumerism and product advertisement our message employed was that without marketing and branding it strips the object back down to its bare bones and raises questions such as; What is an artwork, photo or visual branding saying to you when you erase all relation to the original product..is it the same? What is altered and what is revealed? Is it the same as the next item..? Branding on everyday items has evolved to tell you what to think and takes away from its true form. The way that we chose to convey these ideas was to go around over 2 weeks and take photos of anything that struck us as strongly consumerist or strongly manipulative to convey worth. We found its all the same product in theory, although our perception of that product is altered due to branding. The same goes for the ladder. It doesn’t matter how good your ladder is, once you take away its purpose or functionality, it is a failure.

[sammimanning]

Final Design

 300 words

 Initially the team chose the topic of “Vagueness”, in which we created an experiment that related to time and the idea of capturing a current issue within different continents of the world. However this topic was changed after reflection on feedback that alerted us to the insensitivity of the way we were addressing and presenting these issues. As such, after significant brainstorming, the team decided to choose the topic “Documenting and Editing” as we felt more comfortable and able to design experiments that led to the final creation.

From the “Documenting and Editing” presentation, we chose the artwork of Meric Algun Ringborg - “The Library of Unborrowed books” - which was based on Section III at the SMSA Library Sydney in 2014. The aim of the artwork is to show library books that are still in use, compared to books which have been forgotten and unread/unused.

After looking into this artwork the team started the documenting and editing process by individually capturing photos, videos and sound recordings of various perspectives of used and unused books. Sam L and Sam M took photos and videos of various types of books, using video editing skills to piece together stop motion videos, collage videos and more.  Meanwhile, Danae experimented with photoshop by creating memes that are a mockery of the word “book” being used for non-traditional devices such as “facebook”, etc, alongside manipulating other images based around the idea of erasing information, in relation to the notion of books being forgotten/becoming irrelevant due to the overbearing focus of the internet. Danae and Sam L also made a variety of sound recording of physical books, and of the word “book” in several different languages.

These documents were then uploaded to a google drive in which Alice, our editor, merged the files together into our final video.

[sammimanning]

Experiment 3

 This is the second experiment I have completed for this topic of documentation and editing (third in total) with some of the books also used in the previous video. I took photos of books stacking on top of each other in a spiral fashion and later decided to place these in another stop motion video that was placed in the final design.  

[sammimanning]

Experiment 2 This is the second experiment I did for this assignment but the first for the documentation and editing topic. It is a stop motion video that captures used and unused design/art books being stacked to show the build up of knowledge can be gained or alternating lost as is seen in Ringborg's work.

[sammimanning]

More ideas After more brainstorming and collaborating as a team we came up with some ideas for our final design. We decided as well to change our topic from vagueness to documentation and editing. As such, these are two of the ideas we came up with - one of them was to be a performance art and the other is what we chose to use. This idea is based off the artwork "The Library of Unborrowed Books" by Meric Algun Ringborg. We chose to create various documentation forms of different books to capture Ringborg's idea of loss of knowledge, etc.

[sallybrooks-blog]

Personal conclusions from the project:

The whole concept of documenting the self consistently, means we are pre occupied and distracted by a world that exists in the imagination. Online presence means physical absence. You can see the physiological fatigue in Tehching Hsieh’s photos and his struggle to keep doing what he is doing while committing to the time clock punching. This can be a metaphor for our addiction and constant connection to our online persona - that we are fatigued in our physical reality. His work is a metaphor that he is physically doing what we are already constantly doing without even noticing, updating our online lives with in place of remaining present in reality.

[sallybrooks-blog]

IF SOCIAL MEDIA IS NOW CONSIDERED ART, THEN I AM AN ARTIST — AND SO ARE YOU - IF YOU’RE BROWSING GIFS ON TUMBLR, TAKING PICTURES FOR INSTAGRAM, OR CRAFTING TWEETS FOR TWITTER, WHETHER YOU REALIZE IT OR NOT, THAT’S ART.

by CONNOR FRANTA

“The rise of the smartphone has single-handedly given each individual in this generation the inadvertent ability to convey and ingest creativity in all its forms. In this day and age, we are consuming and creating art in more ways than any generation before us. Think about it: Every single morning, what is the first thing you do? Now, I’m willing to bet 99 percent of you reading this said, “Check my phone” (or at least you thought that in your head, because if you didn’t, you’re talking to yourself and that’s just plain unacceptable).

Kids and adults alike are increasingly allocating more and more time to their phones. Recently, it has become rare for me to spend more than an hour without once looking at the pixelated information placed on my phone’s screen. Even if only to briefly look at my Twitter mentions. BUT (that’s an all-caps “but,” people, so you better sit down and listen up) the increase in cell phone content consumption is not the point of my writing. The point of this article is the growing correlation between art and social media”.

http://www.mtv.com/news/2733019/if-social-media-is-now-considered-art-then-i-am-an-artist-and-so-are-you/