WHY now?
According to the dictionary, the definition of ânowâ is: âat the present time or moment; without further delay; immediately; at once; at this time or juncture in some period under considerationâ
How have we, as a group, decided to define ânowâ?
Our group decided to look at the transient nature of the moment that is now (for now is not more than this very moment in history). âNowâ is a moment that constitutes what we experience in the present minute. It is a moment in flux. It cannot truly be held, it can never be relived, and it cannot fully be remembered. We explored this notion through the medium of long exposure photography, and minimal print. The use of long exposure explores in a visual way the ever-changing perspective and look of ânowâ, visually exploring the concept of movement. What is right ânowâ is ephemeral and unique - each moment of ânowâ is exclusive to each individual, thus there cannot really be a true concept of ânowâ. What one experiences now in Australia may, understandably, be quite contradictory with what someone in Africa is experiencing right now.
In order to explore this transient and unique perspective of ânowâ, we decided that we would like to create an interactive, magazine-inspired catalogue/booklet. In doing this, we each examined three notions of what we perceive to be our individual ânowâ, through the three categories of Political, Personal, and Passion. We chose to individually look at what we perceive to be as ânowâ so as to pertain to the idea of an individual perspective, which again in itself is transient. Through this we intended to show that ânowâ is multifaceted, Â and cannot be defined simply by one understanding or mindset.
We decided that to enhance the work, we would add in a recorded sound for each of our pages. For the most part, these sounds were recorded by us, and reflect directly the time the photographs were taken (at least for most of them, bar some). Essentially then, these sounds reflect the ânowâ of the past; Â the ânowâ of past as we experienced it as the ânowâ of the present. Â
So what do the three Pâs allude to?
Political: We chose to look at a political entity that we each individually believe to be a current predicament in the world, selecting a dilemma that we resonated with on a personal level. The political world is often seen as being corrupt, yet it is what holds the rest of the world together (and in fact, is what also tears it apart).
Personal: We then chose to examine our own current individual lives, representing through a photograph something that is important to us âright nowâ, for whatever reason that may be. This again highlighted how distinct each of our lives are - even though we share a good few common factors, our lives and our perspective of the world are so diverse.
Passion: Again, to explore further the notion that ânowâ is unique to everybody, we explored current life on earth through examining our personal passions - what drives us currently into the future, which soon will become our ânowâ, and what motivates us. Again this enhances the concept of individualism.
