Jun 21, 2016
REI Opt Outside
#OptOutside @REI campaign wins Grand Prix @Cannes_Lions Congrats @VenablesBell @ToolofNA
Venables Bell & Partners, San Francisco, has won the Promo & Activation Grand Prix for REI Opt Outside (REI #Optoutside), the campaign promoting REI’s decision to close its 143 stores on November 27, 2015, the busiest U.S. shopping day of the year. REI (Recreational Equipment, Inc Co-op) encouraged customers and staff to get away from the shops and head for the outdoors on Black Friday, the day…
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