Duncan Macleod

Waking up in Sydney, NSW, Australia. Blogging on advertising/design/ visual culture at theinspirationroom.com and faith/culture/life at postkiwi.com.

[postkiwi]

Sandy Hook Promise Back to School Essentials

Sandy Hook Promise Back to School Essentials campaign wins #Emmys Outstanding Commercial @sandyhook @BBDONY @smugglersite Shocking, sad, but hopefully helping prevent repeats

Sandy Hook Promise’s Back to School Essentials PSA has won the Primetime Emmy for Outstanding Commercial. The public service advertisement, launched across the USA in September 2019, starts off as a familiar back-to-school sales promotion but slowly unfolds to highlight students using everyday back-to-school items to survive an outbreak of gun violence. Sneakers, skateboards, scissors, staplers…

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[postkiwi]

Very Kiwi Christmas from Air New Zealand Air New Zealand is promoting Christmas cheer in Australia and NZ with "A Very Kiwi Christmas", a "Meanwhile...

[postkiwi]

IKEA Stay Home in Spain

IKEA Stay Home in Spain @IKEASpain @McCann_Spain @YmediaVizeum

IKEA Spain has released “Yo Me Quedo En Casa” (I Stay Home), a commercial designed as an ode to the home as refuge during the COVID-19 pandemic. The advertising campaign encourages viewers to celebrate their home, a place where in a simple and improvised way they can enjoy leisure and work in a new way, approaching their time of isolation with imagination, love, patience and a sense of humour.…

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[postkiwi]

Listening from home during COVID-19

#Listeningfromhome @NOMOREorg & @ndvh call WTH neighbours to help stop domestic violence during the #COVID19 crisis and beyond. ads made at #MRM @Noddynoonah @JonathanAaron @jthorley @Global_MRM

NO MORE and National Domestic Violence Hotlineare running an advertising campaign aimed at people who have recently started working from home in response to the COVID-19 pandemic. The Listening from home campaign, designed to be co-branded with other organisations, raises awareness of the increased danger being experienced by victims who are caught at home with their abusers. Like Covid-19, signs…

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[postkiwi]

Tips for broadcasting and live-streaming worship

Many congregations in my patch, the Port Phillip East Presbytery in Melbourne, are having a go at running online versions of their worship services for the benefit of members staying at home during the Australian response to the COVID-19 pandemic. It’s a time of creativity, with lots of learning through experimentation. I’ve put together a few tips for online worship, relating to YouTube,…

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[postkiwi]

Honda Civic Feel More from the Ground

Honda Civic Feel More from the Ground latest ad from @Honda created @WKLondon with director Juan Cabral @MJZitter edited @WhitehousePost VFX @TimeBasedArts sound @750mph music by @rohandelivera

Honda is running “Feel More from the Ground”, a commercial celebrating the Civic’s low driving position. A young woman heads off in her red Honda Civic, cameras capturing every angle from below. We see a chasing dog, a crack in the road, the shoes of a runner, the adventurous steps taken by a pigeon, the close encounter with death experienced by an ant, a puddle turned into a splash pool, all…

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[postkiwi]

Fanta Idiots are Amazing - in the name of play

Fanta Idiots are Amazing - internet stars prepare for their moments #InTheNameOfPlay rediscovered @72andSunny @WeAreBiscuit @ChrisColliton @kevinwakeup

Fanta, the Coca-Cola orange brand, is celebrating fun through “Idiots are Amazing”, an integrated advertising campaign launched in Europe. YouTube video stars, known for their idiotic and weird stunts, have been discovered and made larger than life through a suite of films showing their dedicated preparation. The champions of play are filmed training for a gymnastic giraffe stunt, diving into…

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[postkiwi]

Stop the Spread of Racism

Stop the Spread of Racism - a creative response to #COVID19 fears in Toronto @ccncto The Hive @schoolediting "Ignorance has reached epidemic proportions"

The Chinese Canadian National Council for Social Justiceis running “Stop the Spread”, a campaign addressing coronavirus-related xenophobia. At the heart of the campaign are bottles of hand sanitiser labelled “Stop the Spread – of racism”. On March 3, the bottles were given out in crowded spaces in Toronto by volunteers dressed in biohazard suits, with a warning: “Ignorance has reached epidemic…

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[postkiwi]

Burger King Moldy Whopper

Burger King Moldy Whopper campaign risks polarised response @BurgerKing @DAVID_Miami_ @PublicisRomania @Publicis_Spain INGO Stockholm #MoldyWhopper

Burger King has stepped out with a risky advertising campaign featuring a whopper burger decomposing over a month with the help of range of colourful moulds. An online video shows a Burger King Whopper deteriorating over 34 days, hosting a mix of fungi. Four print and outdoor advertisements show the moldy burger at 28 days, 32 days, 33 days and 35 days, with the super text, “The Beauty of No…

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[postkiwi]

Volvo Trucks Tower carries Roger Alm

Volvo Trucks Tower carries Roger Alm the latest stunt commercial from @VolvoTrucks @ForsBodenfors @HampusElf 15-metre, 58-tonne truck tower on a dark and stormy night!

Volvo Trucks has launched “The Tower feat. Roger Alm”, a commercial featuring a colossal truck tower, with four new trucks stacked on top of one another. The Tower film is set in the dead of night and starts by showing the truck tower as a huge monolith glowing in the distance. As it moves forward, we see wolves in the foreground and catch a glimpse of a female driver. As the film reaches its…

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[postkiwi]

KitKat Emergency Break for Technology

Kit Kat Emergency Break for Technology advertising campaign from @PublicisWW gives a break for Siri and GPS guides @KITKAT @Nestle

Kitkat in the Middle East is running “Emergency Break”, a pair of of commercials featuring the voices behind Apple’s Siri and a GPS app. Phones that freeze. The KitKat Emergency Break for Technology campaign takes into account the realities faced by our devices. PCs that suddenly restart. And the dreaded rainbow wheel of death. Don’t you just hate being let down by technology? Then again, can you…

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[postkiwi]

Budweiser Whassup Again

Budweiser Whassup Again - the #SuperBowl smart device reprise of 1999 ad @BudweiserCanada @jgrammatico @bobbytheshore @Morin_Benoit @Revolverfilmsco @piratetoronto

Budweiser’s 2020 Super Bowl campaign included a reprise of the 1999 commercial, “Whassup”, this time featuring a set of smart household appliances. Alexa, Siri, Google Assistant, a Roomba and an electronic toothbrush exchange the Whassup, No Much, Just Watching the Game banter of the original. They’re revving it up when the apartment’s occupant turns up to pick up a Budweiser sixpack. Budweiser…

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[postkiwi]

Coca Cola Invisible Bottle Isn't There

Coca Cola Invisible Bottle Isn't There - just a logo, the "Feel it" text and a red background and the rest is left to the imagination @CocaCola @CocaColaIT @PublicisItaly

Coca Cola in Europe is running an outdoor, print and social advertising campaign using only a logo, a title and a red background to make the invisible visible. That’s all that’s needed for the imagination to create the iconic bottle shape. Very few shapes in the world are as recognisable as the Coca Cola bottle: so iconic that our brain needs very little clue to feel it. And to desire it. The…

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[postkiwi]

Safety Jackets Zipped the Other Way

Safety Jackets Zipped the Other Way art for people to create by @aiww @Hornbach_tweets @HEIMATBerlin @neutralzurich @harungu

DIY store chain Hornbach has launched Safety Jackets Zipped the Other Way, an integrated project by world famous Chinese artist Ai Weiwei. The piece consists of high-visibility safety jackets joined together by means of their zips. Removed from their original function, they merge into a shapeless soft sculpture. The assembled readymade Safety Jackets Zipped the Other Way comes with instructions…

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[postkiwi]

Porsche Heist in Germany

Porsche Heist in Germany @Porsche @cramerkrasselt @hungrymantweets @WhitehousePost @CarbonVFX @AnotherCountry_ #FollowThatPorsche

Porsche’s 2020 Super Bowl advertising campaign, “The Heist”, portrays a collection of joy rides featuring cars normally stored in the Porsche Museum in Zuffenhausen, Stuttgart, Germany. The the newly introduced fully electric Porsche Taycan is taken for a spin by a mystery ninja thief. Staff from the museum take up the chase in the Porsche 917 K, the 918 Spyder hybrid supercar, the Porsche 911…

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Hair Love - an animated short film

Hair Love wins Oscar for Short Film (Animation) @TheAcademy - congrats @MatthewACherry @BruceAlmighteee @Mr_Scribbles @IssaRae @sonyanimation

Hair Love, a short film directed by Everett Downing Jr, Matthew Cherry and Bruce W. Smith, has won the Oscar for Best Short Film (Animation) at the 2020 Academy Awards. The film tells the heartfelt story of an African American father learning to do his daughter’s hair for the first time. Young Zuri wakes up remembering that today is a special day on the calendar, marked with a heart. But before…

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[postkiwi]

Adobe Creativity for All

Adobe #CreativityForAll #Oscars campaign @TheAcademy created @GSP @buck_tv @OneUnionRec @thelifeofaivax @OBEYGIANT in partnership with @TeachForAmerica - beautiful collation of global art

Adobe has launched “Creativity for All”, an advertising campaign designed to connect with viewers of the 2020 Academy Awards. The television and online commmercial at the heart of the campaign edits together a wide range of creative media, including illustrations, animations and photographs. Beginning with Vanessa Rivera’s Adobe Photoshop splash image, Vienna Mermaid, the Adobe Creativity for All…

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