Jan 5, 2023
When web fraud diverts ad spending from high-quality websites to fraudulent ones, publishers lose even more. When the publisher loses revenue and trust, it affects all stakeholders in the advertising ecosystem.
A study recently talked about how brands and marketers are losing money to ad fraud with estimates reaching as high as $100 billion by 2023. And it’s not just the advertisers who’re losing revenue due to such fraudulent activities. Publishers stand to lose a lot more when web fraud divert ad spends from high-quality websites to fraudulent ones. The loss of revenue coupled with losing trust in the publisher affects the entire ad campaign tactics for all the stakeholders in the ad ecosystem...