For just $19.97 The Hotter It Gets, The Harder They Have To Work To Keep Themselves Cool! Dog’s just want to chill, but they’ll need a little extra help during the warmer months to keep them feeling cool and comfortable. When BriteDoggy Icy Collar is immersed in water, the specially developed gel is activated and it cools the collar. This cooling gel absorbs excess body heat and releases it through evaporation. The cooling effects start immediately and continue for a long time! Put Britedoggie Icy Collar in cold water and it's ready in a few minutes to cool down your pet's body. The collar doesn't require a fridge or freezer. Protect your pet from overheating at the beach, park or even at home. To clean, simply wash the collar by hand using mild soap in cold or warm water and it's as good as new! BriteDoggy Icy Collar keeps your dog cool for hours Soft, durable and puncture resistant, safe non-toxic material 3 sizes to choose from- please choose carefully for your dog. Adjustable Velcro Closure secures onto dog easily