Display LUMAscape
@BrookeAker
Even if the LUMAscape layout can’t give a complete explanation of the interactions within the ad industry, it is certainly one of the best references to illustrate the complexity of the display ad technology space. As contextual analysis and semantic data provider, we’re listed within “data aggregators”.
In our space of interactions—which range from Publishers & SSPs to Ad Networks & Ad Exchanges, Advertisers, Agencies, Trading Desks and DSPs—we offer a solution that automatically extracts the meaning in text, providing our partners and customers with rich, fast and flexible contextual data that improves advertising reach and lift. Reach and lift are improved through the power of semantic processing– the ability to distinguish one word with many meanings (lift) and many words that equal the same meaning (reach).
Online advertising budgets increase each year, but targeting and matching content to ads is harder than ever. Effective online ads must be related to the content with pinpoint accuracy. At the same time, brands must be protected from negative associations. ADmantX matches ads to content with accuracy, keeping readers engaged with content, maximizing impressions, utilizing all content, and responding to companies’ needs for online brand protection.
In a nutshell, we avoid the mistakes of keyword based systems for better matching, and higher click-through rates (CTRs). And we enable the use of all content for matching ads. This clears inventory and maintains higher ad prices overall. For publishers and advertisers alike, semantic targeting keeps impressions as premium ads.
Contact us today to see what we can do for your business!
