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Outdoor billboards can attach tracking beacon
In advertising vehicles outdoor ad ever there was little change in terms of technology, but the company has partnered with Verizon AdMobilize to change this market.
AdMobilize is monitoring technologies, new tracking, measuring the amount of customers in the shop for promotional purposes. AdMobilze recently partnered with Verizon to add 3G connectivity to the device outdoor mounting their beacon.
Complementary last July, the company is headquartered in Miami announced AdBeacon 2nd edition, is how to measure ad performance in the real world. Also during that time, the company also investors poured $ 1.6 billion of capital to.
So far, according to the company’s CEO Rodolfo Saccoman, AdMobilize greatly improved service since partnered with Verizon to bring the operator’s network technology in the product popular. AdMobilize also be much more business partners and sales team of Verizon’s technology also provides AdMobilze to Verizon customers.
AdMobilize CEO, Mr. Rodolfo Saccoman, said the billboard advertising market reached $ 7 billion.
AdMobilize valuable features of this technology can be made to be the outdoor advertising services like Google Analytics do with the way that online advertising. Through image scanning technology, AdMobilize can recognize and identify the data on the density of traffic and passersby, even sexual, emotional …, is the kind of data that are not currently beacon can do.
The first client that Verizon and AdMobilize want to target are companies advertising billboard.
According Saccoman, this market is approximately $ 7 billion, and by adding the ability to monitor, outdoor advertisers can earn more money from advertisers now compete with the other ad types such as TV commercials, radio and Internet.
Not only AdMobilize reaction monitoring of passersby to offer relevant ads, but the company also tracked vehicles, looking for other factors such as color, pattern, speed, flow to enable / disable ad statements depending on peak times or not.
Outdoor billboards can attach tracking beacon was originally published on
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