Apr 20, 2024
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Les annonceurs veulent du 100% garanti. Est-ce vraiment raisonnable ?
AdTechnews, n° 2 (septembre 2017), p. 12-16
Le critère de visibilité pourrait-il devenir un critère d'achat à part entière ? l'exigence des marques, de plus en plus nombreuses à réclamer du 100% visible et vu, alarme les éditeurs et spécialistes de la vidéo en ligne.