When you think online advertising, you think Google. It’s big, it’s bold, it’s renowned. Google and its AdSense have dominated the market for years, acting as the end-all, be-all for absolutely everyone’s online advertising needs. It seems easy, the obvious choice. And while Google has dominated the Internet advertising market with the AdSense product, it is not the only option out there. In fact, in many cases, it’s not even the best option out there when it comes to you and your business, your product, and your brand. Don’t get us wrong—we’re not here to disparage Google. We’re not trying to trash talk a conglomerate or make less of what it does. We’re just saying that Google, while a great option, has its downfalls. Here are three reasons why you should consider an alternative ad network over Google: