All the glam but no glitter (yet).
It’s okay we did not win. More importantly, we had fun and it was a good experience for the team. Well, Finalist ain’t too bad for the first attempt. Next year, we go again!

seen from Germany
seen from Japan

seen from United States

seen from Germany
seen from United States

seen from United Kingdom

seen from Serbia

seen from United States

seen from Georgia

seen from Serbia
seen from Namibia
seen from T1

seen from United States
seen from T1
seen from United States
seen from United States
seen from India
seen from United States
seen from T1
seen from China
All the glam but no glitter (yet).
It’s okay we did not win. More importantly, we had fun and it was a good experience for the team. Well, Finalist ain’t too bad for the first attempt. Next year, we go again!
Lubritrade Trading Pte Ltd
Some speculative ideas we attempted in hope to land our first beer account.
Almost.
Idea was not to target established alcoholics like myself. At our age, we’ve already got our acquired taste and preference. We can’t be swayed.
These, were to target budding drinkers, fresh in or out of their National Service, for instance. Affordable, buddies-driven, and getting the objective done.
They opted to go for Jack Neo’s ABTM “endorsement (blatant product placement)” instead.
We go again.
Good to be a #MARKies Finalist for the Best Use of OOH (again). Did not manage to bag one “M” home. Still a night to catch up and we had fun. Once again, thank you, my Adwright Team for the hard work, and thank you my lovely clients for the unwavering support. We go again.
Please Let The Dolphins Go 2 - ACRES
Now it has become four.
URL to the previous one when only two died.
Creative & Art Direction: Nafe Tong, Kinsei Tan
Copywriter: Anson Ong
Power Bar
Because we are stronger than we think.
Creative & Art Direction: Nafe Tong, Kinsei Tan
Copywriter: Peter Tam
Mid-Autumn Festival
The story goes like this... I was insistent about bringing the boy down to the playground the other day to play with some fire (safely). Of course it had to be paper lanterns with REAL candles. That was the whole point.
And so we had fun.
While walking back home, the wife asked, “where are the rest of the kids?”
"At home playing their iPads, I guess."
Creative: Nafe Tong, Tan Gim Seng, Zheng Huiyuan
Courts: Dr. Digital
Got one. Kind of my preferred one as well. Though a change of colours were requested.
You win some, you lose some. It is alright.