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Nielsen Launches Artificial Intelligence Technology

Nielsen Launches Artificial Intelligence Technology

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Nielsen (NYSE: NLSN) today announced the introduction of Nielsen Artificial Intelligence (“Nielsen AI”), an adaptive learning technology built into the Nielsen Marketing Cloud that automates audience optimization using.(More…)

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Nielsen?s Watch segment provides media and advertising clients with Nielsen Total Audience measurement services across all…

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Content marketing soars to make up 40% of LinkedIn’s ad revenue as Adyoulike report.

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A Native Advertising Definition

A Native Advertising Definition

A definition of native advertising; the multi-billion dollar a year digital advertising medium – that is set to dominate the future of all online advertising.

native advertising definition

Native advertising is a paid form of advertising where the adverts sit seamlessly into the overall design of the host site, naturally following the user experience so that they look like part of the site, rather than any external element to it. All native advertisements are clearly labelled branded messages that look and feel like natural content.

The above is a broad definition of native advertising.

Native Advertising Examples

Some of the largest media companies in the world use native advertising to monetize their sites.

In fact it was social media companies like Facebook, Twitter and LinkedIn that pioneered native advertising formats.

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