Fun With Math - Part II
How old is the (absolute) average tumblr user?
Global Users (Q1 2016)
(estimated percentages according to graphic) 16 - 24 (20 M) - 42 25 - 34 (30 M) - 31 35 - 44 (40 M) - 16 45 - 54 (50 M) - 8 55 - 64 (60 M) - 3
The average age of 42% of tumblr users is 20 The average age of 31% of tumblr users is 30 The average age of 16% of tumblr users is 40 The average age of 8% of tumblr users is 50 The average age of 3% of tumblr users is 60
Of 1000 people 420 have the average age of 20 310 have the average age of 30 160 have the average age of 40 80 have the average age of 50 30 have the average age of 60
8400+ 9300+ 6400+ 4000+ 1800 -> 29900/1000 = 29.9
The absolute average age of tumblr users (above 16, under 65) is 29.9. The absolute average age of tumblr users (above 0, under 65) would have to be adjusted downward, but I don't have conclusive data for that. My estimate would be 25+.
Comparison, United States Users (December '16)
18 - 24 (21 M) - 25.7% 25 - 34 (30 M) - 23.9% 35 - 44 (40 M) - 17 45 - 54 (50 M) - 14 55 - 64 (60 M) - 12 65 (65 M) - 6.4% (65 as a cut-off)
(Rounded) The average age of 26% of (US) tumblr users is 21 The average age of 24% of (US) tumblr users is 30 The average age of 17% of (US) tumblr users is 40 The average age of 14% of (US) tumblr users is 50 The average age of 12% of (US) tumblr users is 60 The average age of 7% of (US) tumblr users is 65
Of 1000 people 260 have the average age of 21 240 have the average age of 30 170 have the average age of 40 140 have the average age of 50 120 have the average age of 60 70 have the average age of 65
5460+ 7200+ 6800+ 7000+ 7200+ 4550 -> 38210 = 38.21
The absolute average age of (US) tumblr users (above 18) is 38.21. Excluding the 16-18 bracket makes a considerable difference, hence the high number. My estimate for (above 16) would be roughly the same as global numbers. The absolute average age of (US) tumblr users (above 0) would have to be adjusted downward as well, but I don't have conclusive data for that, and don't think I can make an appropriate estimate for that.
Secondary Comparison, United States Users (June '12) (estimated percentages according to graphic)
0 - 17 (8.5 M) - 9% 18 - 24 (21 M) - 23% 25 - 34 (30 M) - 22% 35 - 44 (40 M) - 20% 45 - 54 (50 M) - 19% 55 - 64 (60 M) - 5% 65 (65 M) - 2% (65 as a cut-off)
The average age of 9% of (US) tumblr users is 8.5 The average age of 23% of (US) tumblr users is 21 The average age of 22% of (US) tumblr users is 30 The average age of 20% of (US) tumblr users is 40 The average age of 19% of (US) tumblr users is 50 The average age of 5% of (US) tumblr users is 60 The average age of 2% of (US) tumblr users is 65
Of 1000 people 90 have the average age of 8.5 230 have the average age of 21 220 have the average age of 30 200 have the average age of 40 190 have the average age of 50 50 have the average age of 60 20 have the average age of 65
765+ 4830+ 6600+ 8000+ 9500+ 3000+ 1300 -> 33995 = 33.995
The absolute average age of (US) tumblr users (above 0) is 33.995.
Conclusion
Tumblr isn’t predominantly used by minors, and they’re by far not the largest demographic. The largest demographic appears to be consistently 18-24, with 25-34 as the second largest.
Sources https://www.statista.com/statistics/244209/age-distribution-of-tumblr-users-in-the-united-states/ http://blog.globalwebindex.net/chart-of-the-day/3-in-4-tumblr-users-aged-under-35/ http://revl8.tumblr.com/post/30998484332/the-average-age-of-users-on-social-media-networks additionally: https://www.searchenginejournal.com/50-things-know-tumblr/84595/














