Article by Greg Kihlstrom of Yes& on his book The Agile Brand, and agile marketing. Greg Kihlstrom is a customer experience strategy expert in Washington DC.

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Article by Greg Kihlstrom of Yes& on his book The Agile Brand, and agile marketing. Greg Kihlstrom is a customer experience strategy expert in Washington DC.
The following is based on a chapter in my new book, The Agile Brand. For more thoughts like these, as well as to read the rest of the book, please visit my website here: http://theagile.
Branding article by Greg Kihlstrom on agile marketing and agile branding, from his latest book. Greg Kihlstrom is a customer experience strategy expert in Washington DC, currently at Yes& in Alexandria.