Monday night at IDEO. Got a glimpse into ways IDEO designers use data when designing products and services. A key takeaway was to be careful with how data is used/interpreted - that "data is not truth" or the answer, but it should be used to indicate a possible starting point. It is there to tell us what is happening, but not why. We should be hyperaware of the biases we might apply when looking at data and when we are deciding what it is telling us. Another good point was about how there may be gaps in what the data is capturing in the first place. The speakers talked about their process - early on in the design sprint, data is used to as a way to ask the right questions about user needs. And near the end, it is used to raise confidence in the decisions they make for the solution they are designing. The speakers had to be secretive about the projects they work on, but it was still great to hear about the ways they are working to enable new capabilities, interactions, and experiences by combining a human-centered design approach with the carefully incorporated use of data. #aiga #aigaboston #ideo #ideocambridge
