18 BEST Amazon PPC Software and Tools in 2026
Changing bids, creating campaigns, and finding new keywords is no fun, which is why Amazon PPC tools have seen tremendous growth in popularity over the last few years. A seller armed with the right Amazon PPC software can shift their focus from Amazon ads management to other things like launching new products and growing their business. However, this explosion in popularity means that there are now too many Amazon ad software to pick from, and as a seller, this can make finding the right one difficult. That’s why we created a list of the 18 best Amazon PPC software with all the info you’d need to pick the right one for you. 18 Best Amazon PPC Software and Tools In this list, you’ll find the 18 best Amazon PPC tools of 2026 with all the information about pricing, features, reviews, and pros/cons you’ll need. And because we value your time, we summarized the most important points about each Amazon PPC tool in a table: Best FeaturesSoftware PriceAI/RulesManaged ServiceAiHelloAI Bidding and Bulk Campaign Creation$175 - $1200AIYesPerpetuaGreat User Interface$695 - $695 + %AINoTeikametricsWalmart-Amazon Optimization$199 - $499 + 3%AIYesBidXFully customizable$495 - $4,995 + %RulesYesQuartileHourly AI Bidding$895 - $10kBothNoSkaiLargest number of compatible ad platforms$7,500 - $50kRulesNoIntentwiseReporting and Amazon Marketing Cloud$500 - UnknownBothYesAd BadgerCustomer Support and Training$400 - UnknownAIYesM19Visibility-based bidding$400 - $400 + 3%AINoSellerappFair pricing$39 - $79RulesYesAdtomicUseful integration with Helium10 Tools$199 - $399 + 2%AINoPacvueBest rule-based automation$500 - 3%RulesNoSellozoCombines price and PPC optimization$149 - $399AIYesPPC EntourageBulk Adjustments2.9%RulesNoStacklineVery accurate market intelligence dataUnknownAINoJunglescout CobaltVery accurate reporting and market data$2500 - UnknownRulesNoZon ToolsMost budget-friendly$9 - $25AINoAtom11 Retail-aware advertising $199 - $499Rules Yes Best PPC Software by Use Case - AiHello: Best for medium to large sellers focused on growth - Perpetua: Best for completely hands-off sellers - Teikametrics: Best for sellers who are also on Walmart - Bidx: Best for European sellers who need local support reps - Quartile: Best for large sellers who need very frequent bid changes - Skai: Best for enterprise brands who operate on 6+ channels - Intentwise: Best for medium to large sellers who need AMC reporting - Ad badger: Best for medium sellers who need a lot of human support - M19: Best for advertisers focused on visibility metrics - Sellerapp: Best for low-budget rule-based automation - Adtomic: Best for sellers already using Helium10 - Pacvue: Best for agencies who need rule-based automation - Sellozo: Best for small to medium sellers who need repricing - PPC Entourage: Best for sellers who need simple bulk changes - Stackline: Best for enterprise brands who need analytics - Junglescout Cobalt: Best for enterprise brands who need analytics - Zon tools: Best for new and small sellers with low ad spend - Atom11: Best for medium to large sellers & full-service agencies looking to connect retail with ads 1. AiHello The first tool on our list of best Amazon advertising softwares is, AiHello, a complete A-Z advertising solution. AiHello is one of the most advanced Amazon ads software tools when it comes to bid adjustments, campaign creation, and keyword research. What makes AiHello special is its ability to not only automate your old campaigns and get them to their target ACoS but also to create 100s of campaigns for you in minutes. AiHello is also less expensive than most PPC software tools and offers human support and managed services for sellers who need extra work done. Features Efficient Campaign Creator - Create hundreds of campaigns using all match types and targeting types in minutes. Real AI Bid Automation - The only AI bidding software that lets you track each bid change and set parameters to fine-tune the algorithm. Customizable Day Parting - Automatically figure out your peak and off-peak hours using AI and have your bids adjusted to get the best ACoS. Keyword Management - Automate keyword harvesting, removal, negation, and research. Dedicated Account Manager - Get your very own PPC expert to help you scale up faster. Learn More Pricing Pro: $175/month for up to $5k monthly ad spend Hybrid: $1200/month for full account management and up to $10k monthly ad spend Agency: $1000/month for up to 10 accounts and unlimited ad spend Enterprise: Custom pricing for $200k+ monthly ad spend Reviews Overall Review Score: 4.6/5 Review Highlight: “AiHello’s major strength, among others, is in the AutoPilot uncanny ability to micro-manage bids to the intraday level where it can boost bids on peak hours and decrease them on off-peak hours. The AutoPilot is very reliable and based on a robust algorithm, there are just a few settings that the user needs to adjust to let AiHello work the magic. It’s truly a “set and forget” piece of software.” Bottom Line AiHello’s unique features make it attractive to many sellers, but the people who benefit the most from AiHello are the ones looking for precise and scaleable campaign creation to expand their market share and sales. Another major benefit of AiHello is the Amazon PPC experts they provide, which makes it a great option for sellers who want a lot of work done for their accounts. AiHelloProsStrong AI Bidding and Bulk Campaign CreationConsNo custom rulesBest ForMedium to large sellers focused on growthPricing$175 - $1200Managed ServiceYesAIYesRule-BasedNo Learn More 2. Perpetua Second up is Perpetua. Perpetua is a popular PPC software provider that merged with Sellics, another software company, not too long ago. They’re known for their clean UX, their rules-free automation, and their impressive customer support - which is why they're always a good option to consider. Features Campaign Creator – You can’t automate your old campaigns with Perpetua, so you have to use their creator to make new ones. Hands-Off Automation – Perpetua is completely hands-off, which means minimal effort from your side but almost 0 control. Rank Tracking – Track your organic rank on up to 25 important search terms for an additional $50/month. Video and Image Builder– Create custom creatives for your sponsored brand and display campaigns for an additional fee of $25. Pricing $695/month until $10k in ad spend $695/month + a percentage of spend until $500k in ad spend Custom pricing for ad spends over $500k Reviews Overall Review Score: 4.5/5 Review Highlight: “Intuitive UI with all the functionality required to simplify and speed up mundane tasks and larger scale campaign build-outs. Sales history and visibilty on a wide variety of metrics including TACOS/Organic sales. Simple onboarding process for new starters to learn the basics and get to grips with the platform. In general a great tool for beginners and pros alike, customer service overall good when issues arise.” Bottom Line The ideal Perpetua user is someone who’d prefer to be completely hands-off with their advertising. They don’t want to use their own campaigns, add their own rules/settings, or really dig deep into what’s going on, they just want to spend less time on PPC. PerpetuaProsGreat User InterfaceConsComplete black boxBest ForCompletely hands-off sellersPricing$695 - $695 + %Managed ServiceNoAIYesRule-BasedNo 3. Teikametrics Teikametrics, the company that developed the popular Flywheel 2.0 platform, has been around since 2015, helping Amazon and Walmart sellers automate their bids and campaigns using AI. They’ve become popular for the market intelligence tools that they offer among other things. Features Simple Campaign Creator – Using your existing search term data, Teikametrics is able to set up new campaigns for you automatically to grow your sales. Auto Keyword Harvesting and Negation – Automatically negate and harvest search terms based on performance. ACoS Targets and Campaign Budgets – Set ACoS targets and campaign budgets automatically. Day Parting – Bid higher and lower based on hourly performance. Intelligent Bidding – Adjust bids based on product price, inventory levels, and seasonality. Pricing $199/month for up to $5k monthly ad spend $499/month for up to $10k monthly ad spend $499/month + 3% of ad spend for $10k+ monthly ad spend Reviews Overall Review Score: 4.5/5 Review Highlight: “It's been great working with Teika over the past few months. We hope to eventually get all of our advertising partners loaded into the system, but the people are really what make it. Matt is a wizard behind the scenes adjusting bids and targets based off our weekly conversations.” Bottom Line Teikametrics is a good choice for sellers who are interested in AI rather than rule-based automation. They also provide a free trial for users and don’t require any long-term commitments so it's good for sellers looking to test the software first before really using it. TeikametricsProsWalmart-Amazon OptimizationConsNo custom rulesBest ForSellers who are also on WalmartPricing$199 - $499 + 3%Managed ServiceYesAIYesRule-BasedNo 4. BidX BidX is a rule-based PPC automation company based out of Germany. They’re popular among European sellers because of their large customizable dashboard, their user-friendly features, and their comprehensive rule sets. BidX also offers managed service plans for sellers who need more support with their advertising. Features Suggested Keywords – Import keyword suggestions from Amazon to use in your campaigns. Multi-Campaign Creator – Create multiple campaigns in one go using the campaign creator. Customizable Analytics – Customize your dashboard to show the graphs and numbers you care most about. Harvesting and Negation – Automatically negate and harvest search terms based on performance. Rule-Based Automation – Set up “If X then Y” rules to automate most functions of your ad account. Pricing $495/month + % of ad spend - Self-Service Platform $1,995/month + % of ad spend - Managed Platform $4,995/month + % of ad spend - Managed Service Reviews Overall Review Score: 4.3/5 Review Highlight: “BidX facilitates some steps of PPC management. Campaign structures can, for example, be created on several marketplaces at the same time, which saves a lot of work. The core feature of BidX, the bid management, also works well and apart from 1-2 bugs, which have of course been fixed, I have nothing to complain about here.” Bottom Line I’d mostly recommend BidX for European sellers, and sellers who want rule-based automation for their online catalog but can’t afford more expensive tools like Pacvue and Skai. BidXProsFully customizableConsWeaker bidding capabilitiesBest ForEuropean sellers who need local support repsPricing$495 - $4,995 + %Managed ServiceYesAINoRule-BasedNo 5. Quartile Quartile is a full-funnel advertising solution that not only automates Amazon ads, but also automates advertising on platforms like Facebook, Instagram, Youtube, Google, and many more. Quartile is known for holding 6 patents in machine learning, artificial intelligence, and bid optimization. Features AI and Rules – Use both rule-based automation and AI with Quartile. Semi-managed Service – Direct 1 on 1 help from an account manager. Full Funnel Advertising – Automate and run Facebook and Google ads to drive additional traffic to your listings and grow your sales. Automatic Campaign Creation – Launch new single-keyword campaigns from every new search term in your account. Goal-Related Settings – Premade settings like ‘product launch’ or ‘conservative’ can help you optimize ads faster. Pricing $895/month to $10k/month depending on ad spend 1-year contracts Reviews Overall Review Score: 4.3/5 Review Highlight: “I've been working with Quartile for over a year. My account manager and his team and very responsive to requests, extremely professional and always prepared with insights on how to improve results. They executed a successful ad strategy in multiple marketplaces. Working with Quartile has been instrumental for our business' success.” Bottom Line Quartile has good rule-based automation, strong AI algorithms and a team of qualified Amazon experts, which makes them a good fit for almost anyone. Their main drawback is their excessively high fees and the long-term contracts they force you into, which make them difficult to work with for small businesses. QuartileProsHourly AI BiddingConsBad campaign structureBest ForLarge sellers who need very frequent bid changesPricing$895 - $10kManaged ServiceNoAIYesRule-BasedYes 6. Skai Similar to Quartile, Skai is another omnichannel ad automation platform. They’re able to automate Amazon, Walmart, Pinterest, Facebook, and almost 80 other ad channels from one platform using rule-based automation. Features Fit for Large Brands – Skai is best suited for sellers who spend millions of dollars per year on ads and advertise on multiple platforms. Rule-Based Automation – Skai only offers rule-based automation. Good For Experimentation – Run experiments to test different strategies and find out which ones work best. Cross-Channel Advertising – Automate ads on up to 80 platforms. Pricing $90k/year for up to $4m in ad spend $220k/year for up to $10m in ad spend $400k/year for up to $20m in ad spend $600k/year for up to $35m in ad spend Reviews Overall Review Score: 4/5 Review Highlight: “I enjoy how simple the user interface is. Having all accounts and campaigns in one place is tremendously useful. The support team is also very helpful and also responds quickly.” Bottom Line Skai is mostly used by large brands with a presence on multiple channels and a large ad budget. For 6-8 figure sellers who only need help with their PPC, I’d generally recommend a different tool. SkaiProsLargest number of compatible ad platformsConsNo AI capabilities and not Amazon focusedBest ForEnterprise brands who operate on 6+ channelsPricing$90k - $600k (Yearly)Managed ServiceNoAINoRule-BasedYes 7. Intentwise Next up is Intentwise, a popular rule-based PPC automation tool that works with Instacart, Walmart, and Amazon. They’re well known for their market analytics tool as well, with many sellers just using them for their dashboards and data. Features Competitor Analytics – Get relevant, up-to-date information about how you’re performing compared to competitors. Recommendations Machine – Get recommendations for transferring keywords and negating wasteful search terms. Rules and Algorithms – Use both rule-based and algorithmic automation. Performance Analytics – Great dashboards, analytics, and data. Pricing Starts at $500/month Reviews Overall Review Score: 4.9/5 Review Highlight: “The recommendation engine saves significant time and the ACOS optimization rules really help in getting campaigns performing. Above all the team go beyond the call of duty, where we think we have a real challenge on performance solutions are invariably found. We have worked with Intentwise for nearly 2 years and this level of attentiveness has been solid throughout.” Bottom Line Intentwise’s 2 standout features are its dashboard and data analytics, which make them ideal for sellers who want to be involved in every aspect of their account and analyze every change and make decisions based on that. IntentwiseProsReporting and Amazon Marketing CloudConsWeaker automation options than other platformsBest ForMedium to large sellers who need AMC reportingPricing$500 - UnknownManaged ServiceYesAIYesRule-BasedYes 8. Ad Badger Most of you reading this will be familiar with the PPC Den podcast, but what you might not be as familiar with is what the company behind it offers. Ad Badger, the company producing the PPC den podcast, offers its very own PPC software, as well as agency-style, managed service plans for Amazon sellers. Features Impressive Learning Resources – Great podcast, blog, and learning center. Decent Bid Automation – Sufficient bid automation system. Account Manager – Get assigned an account manager for onboarding and ongoing help. Harvesting and Negation – Custom keyword harvesting and negation rules. Keyword Research Tool – Effective keyword source for new and old campaigns. Pricing Starts at $400/month Reviews Overall Review Score: 4.1/5 Review Highlight: “This is the best Amazon PPC software I have ever used. It's a perfect mixture of Auto and Manual PPC management. Bulk bidding tool is the most suitable feature for those who have bigger data to handle. Despite having some features missing, Ad Badger gets the job done for you in a very convenient way” Bottom Line The main benefit of using Ad Badger is the human support you get. The software isn’t necessarily special but the account managers, coaches and consulting sessions can be useful for people trying to learn to manage their ads themselves. Ad BadgerProsGood customer support and trainingConsNot very strong on the automation sideBest ForMedium sellers who need a lot of human supportPricing$400 - UnknownManaged ServiceYesAIYesRule-BasedNo 9. M19 Coming all the way from France, M19 is a software company that offers an AI-based PPC tool that automatically adjusts bids, tracks organic rank and creates new campaigns for you called ‘strategies’. They’re considered to be a very hands-off tool and don’t offer any rules. Features Keyword and ASIN research tools – Easily find more keywords and ASIN targets using the on-platform research tools. Organic Tools – Track organic rank and set up automatic bid adjustments to prevent PPC sales cannibalization. Simple Campaign Creator – You can only automate campaigns made by M19’s creator. Hourly Day Parting – Track hourly performance and adjust your bids accordingly. Automated AI Bidding – Hands-off bidding algorithms that take full control of your campaigns. Pricing $400/month + 3% of ad spend for up to 4 users Reviews Overall Review Score: 4.5/5 Review Highlight: “M19 has saved me a lot of time in managing the PPC. They also allowed me to establish a long-term and sustainable strategy in the development of my Amazon store.” Bottom Line M19 doesn’t necessarily have any standout features that make it a must-have for a certain type of seller. Most users of M19 are just European or French. M19ProsVisibility-based biddingConsNo custom rulesBest ForAdvertisers focused on visibility metricsPricing$400 - $400 + 3%Managed ServiceNoAIYesRule-BasedNo 10. Sellerapp Sellerapp is an Indian tech company that built a ‘Swiss army knife tool’ for Amazon sellers, similar to what Helium10 offers. One part of this tool is a rule-based PPC automation software that’s similar to Adtomic. Features Customizable Rules – Customizable rules for PPC automation. Goal-based Settings – Launch, Liquidate, and Grow settings for PPC. Day Parting – Automatically adjust bids according to hourly ACoS and CVR. Bulk Actions – Make hundreds of changes in bulk to save time. Ready to skyrocket your sales?AiHello automates everything, from campaign creation, bidding, keyword addition or removal, and negation so you can grow your business. We also have our own in-house team of PPC specialists, copywriters, catalog experts, and graphic designers to help you with all things Amazon.Learn more Pricing $39/month for up to 20 products $79/month for 21 - 50 products Reviews Overall Review Score: 4.7/5 Review Highlight: “We are a new Amazon seller and needed help with beginning PPC campaigns. Their team has been SO helpful with getting our campaign set up, providing product feedback, and responding quickly to questions. We have been with them for 4 months. Read the full article
