In the era of digital, you wonder why traditional radio is still important. The truth is whether it is satellite, digital app or am/fm transmission the broadcast medium is still essential in the economics of the music. The digital era is currently shrinking the earnings of an individual artist and the master owner who owns a bit of catalogue. Currently the New York Stock Exchange listed streaming service @Spotify pays a minimum of 0,006 per stream. So even if you are on top of their chart streaming at a total of 7 386 979, your earnings would be around $44 321,87 (R 679 827,04). So the master owner would still make more money in countries where communication to public for masters is granted (needle time), such as South Africa. @sampra_rsa and @aircosa are the two collection societies for such right on behalf of master owners and artists (inclusive of featured artist). With the rise of content, and the growth of the broadcasting industry whether it is on an app, satellite or traditional transmission there would still be the growth that is evident, at least for a while, for airplay that impacts your bottom line. Streaming will continue going into an upward stream for consumers to use. However, in Africa, traditional radio remains the number one source of entertainment in cars. In the next few years if you want to break the market clearly you need presence on the internet and traditional medium. Thou there are a lot of artist that have broken on the internet to make it on mainstream radio, it is this medium that has led them into success of economic nature. 📸 www.spotifycharts.com 📝 www.airplayplug.com #airplay #musicpromotion #digitalmusic #musicconferences #musicrights #thumamina #musicrights #airplayplug #africa #shortright #southafrica https://www.instagram.com/p/B1DoNXtgCFd/?igshid=ccb3a93s8ddf