AK JUICE [15-Minute Design System Activity]
At the end of our class session, we were given 15-minutes to create a label for a company that was randomly chosen and given to us by our lecturer, Meighan. It was called ‘AK Juice.’ We weren’t allowed to look up our own subject matter. It was given to us. The Sky Tower, Rangitoto Island and The Harbour Bridge. This is what I produced. The colours represented where I got my inspiration from, and on the top left corner it has the names of the subject matter. I was also able to come up with some cheeky slogans/and or taglines 👀I think I infused some elements of line, form, pattern and typography. Next time i’ll try and go 🆎stract.
I look forward to doing this again because in that short amount of time we are pressured to put our best foot forward to impress our customer. Now that I have all the time in the world to look back at it now, I can pick up where I left off and see where I can take this specific design. Like Jenga, you carefully take one piece and put it on top. You come up with new tactics, and figure out what needs improving and identify the specification of whatever the customer wants, and needs for a successful brand label. The process keeps on going, and so does your creative juices 🤯Unleash your inner inventiveness!
At first I thought the AK was referencing a Gun, but it was meant for Auckland 😆🤦🏽♂️Don’t judge me 💅