Jan 11, 2025
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Conversations With a Marketer: The Aleyda Solis Tapes
Conversations With a Marketer: The Aleyda Solis Tapes
What is the future of voice search and how should your brand prepare for it? 🔮
Lift the lid on the journey of award-winning expert Aleyda Solis in this intimate interview. Find out how she attracted huge clients for her international SEO agency, achieved success in a crowded agency world, and became a force in the world of voice search.
Be prepared for the voice search revolution and stay ahead…
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📣Google выпустил обновленное руководство по атрибуту hreflang По данным , ранее в этом разделе содержались только данные об использовании языковых атрибутов, а также приводились их допустимые значения и несколько распространенных ошибок. Сам документ назывался «Как использовать атрибут hreflang для указания языка или региона ». Теперь руководство носит название «Как использовать атрибут hreflang или файлы для страниц на других языках и для других регионов». В новую версию документа добавили больше информации о локализации сайта. Так, к примеру, приведены три метода указания альтернативных версий страниц, а также даны полезные рекомендации, стандартные коды языков/регионов, тег x-default на случай отсутствия подходящего языка. Кроме того, в документе можно найти частые ошибки и советы по отладке, включая три инструмента: Генератор тегов hreflang от , позволяющий создавать и менять атрибуты hreflang. Инструмент тестирования тегов hreflang от , позволяющий проверить атрибуты hreflang на странице сайта. checker and validator. С его помощью можно проверить атрибуты hreflang на страницах. Обновленное руководство можно найти в Справке Console. Источник: Search Engine Roundtable ➡ ➡https://fondleguin.ru/
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process
The Mobile SEO Stack: Tools to Develop a Mobile-First SEO Process
Posted by Aleyda
It was a few years ago now that Google announced most of its searches occur on mobile devices across many countries, with confirmation last year from Hitwise reporting that almost 60% of US searches were from mobile, as well. With that, understandably, Google is also moving towards a mobile-first index. However, not all SEO tools have the functionality or reports to deliver mobile-focused data and results.
The reality is that due to high mobile usage across certain industries and countries, it's already critical to take mobile search behavior and optimization into consideration to establish a winning SEO strategy. For example, as can be seen below in data obtained from SimilarWeb, this is especially important in the restaurants & delivery, health, pets, and beauty sectors, as well as many others:
Since I enjoy testing SEO tools — as you might have already guessed from some of my previous posts — to identify better ways to develop my day-to-day work, I began to check specifically which tools include any type of mobile-targeted functionality. Although the offerings are still far from ideal, with the existing ones we can at least answer the most common mobile-focused questions when developing an SEO process.
While testing out these tools, I could see that a few of them offered different types of mobile-focused functionalities. To facilitate their usage I created a “Mobile SEO Stack” graphic — easy to save and share — where I've mapped each tool to the most common mobile-focused SEO questions that they can answer. So without further ado, here it is...
The Mobile SEO Stack
View/download a high-resolution version here
You’ll see that some of them have a yellow dot rather than a white one — for example, SEMrush for the “What’s your Mobile Audience Search Behavior?” question. This is because the tool can only partially answer the question due to some type of restriction. In the case of SEMrush, they only provide mobile data for the US at the moment.
Here’s a summary of the questions answered, along with the 28 tools included:
1. What’s your mobile audience search behavior?
Obtain the queries already sending you or your competitors mobile search visibility and/or traffic, the pages earning the existing mobile visibility and traffic, and the mobile search share of these or any other terms you want to assess and potentially target with your mobile web presence.
SimilarWeb
Sistrix
SearchMetrics
SEMrush (only provides mobile data for the US)
Google Search Console
Google Analytics
Google Keyword Planner
2. What’s your site mobile search visibility & traffic performance?
From third-party mobile ranking sources which are handy when you're starting out (or to double-check for terms that you might not be directly tracking) to rank trackers that support mobile search results, it's fundamental to understand your mobile search performance at a ranking and traffic level to identify opportunities. Are you targeting the right terms and ranking with the right pages?
SimilarWeb
Sistrix
SearchMetrics
SEMrush
Google Search Console
Google Analytics
OnPage.org
Moz
SEOmonitor
SERPWoo
AccuRanker
Stat
3. What’s your competition's mobile web search visibility?
It's important to give context to your mobile visibility. Remember that just because you're not getting a high share of mobile visibility, traffic, and conversions it doesn't mean there's no opportunity; analyze what your competitors are doing to use alongside your mobile search behavior analysis to establish your own mobile SEO strategy.
SimilarWeb
Sistrix
SearchMetrics
SEMrush (only provides mobile data for the US)
4. Does your site have a mobile web version?
From page-level mobile emulators and validators to bulk ones that facilitate the process, it's critical to verify whether all of your ranking site pages offer a responsive, dynamic-serving, or independent mobile web version:
Google Search Console
Chrome DevTools (here's how to use it for SEO)
Google Mobile-Friendly Validator
URLProfiler
TechnicalSEO.com
MobileMoxie Device Emulator
5. How do mobile search crawlers access your site?
Using historical Google crawling data, some SEO crawlers will offer the option to emulate the smartphone version of Googlebot. There are also log analyzers that allow you to check the actual behavior of mobile search crawlers accessing your site. Are they going where they should and seeing what they're meant to?
Sistrix
SEMrush
Google Search Console
ScreamingFrog
OnPage.org
Botify
OnCrawl
DeepCrawl
Sitebulb
6. What’s your mobile site speed?
Obtain your site's page speed information (as seen by the mobile search bots as well as mobile users) at a site and page level, and directly obtain recommendations to improve if necessary.
Google Analytics
Chrome DevTools
PageSpeed Insights
URLProfiler
ScreamingFrog
OnPage.org
Botify
OnCrawl
DeepCrawl
Sitebulb
7. Is your mobile web content effectively rendered?
Verify how your mobile web content is being rendered by Google itself at a page level or emulate it at a site level. Are you showing an intrusive interstitial that never finishes loading, or your actual content?
Google Search Console
Chrome DevTools
ScreamingFrog
Sitebulb
TechnicalSEO.com
8. Are the different areas of your mobile web content optimized?
Sometimes SEO fundamentals are forgotten when using independent or dynamic-serving mobile sites. Are the titles, meta descriptions, headings, etc. correctly set and targeting the relevant queries?
Sistrix
SEMrush
Chrome DevTools
ScreamingFrog
OnPage.org
Botify
OnCrawl
DeepCrawl
Sitebulb
9. Is AMP effectively implemented?
Verify whether you're correctly tagging both your site pages referring to the AMP versions & vice-versa, and if they feature the required tags without critical errors that would keep them from appearing in mobile search results.
SEMrush
Google Search Console
Chrome DevTools
AMP Validator
AMP Test
AMP by Example Playground
ScreamingFrog
OnPage.org
Botify
OnCrawl
DeepCrawl
Sitebulb
TechnicalSEO.com
10. How do your ranked pages look in mobile SERPs?
Check out how your ranking pages are shown in Google's mobile search results. Is the title being truncated? Are you losing visibility over your competition's featured snippet? Use these to identify potential reasons for lower CTR.
Chrome DevTools
SEOmonitor
AccuRanker
Stat
SERPChecker
MobileMoxie Search Simulator
11. What’s the AMP impact on mobile visibility & traffic?
Identify which queries your AMP pages are being shown for in both rich and non-rich results, and their performance for those queries. What share of additional organic traffic are they bringing to your site?
Google Search Console
Google Analytics
SEOmonitor
Stat
12. What’s your mobile visibility's impact on conversions?
Are your mobile SEO efforts paying off? Explore how your mobile search rankings are translating into conversions.
Google Analytics
SEOmonitor
I hope “The Mobile SEO Stack” is useful for your mobile SEO analyses and processes!
This is only the first version, so if you know of any other tools that have mobile-focused functionality or data, please let me know in the comments — I'll be happy to test and include them.
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