#alitalia

[coolpascalserre]

[pigeoneyes]

Former "Alitalia" headquarter, Rome More from this location here

[pretty-little-fools]

[gentlemensarts]

[eupat]

[aviaposter]

Boeing 747-200 Alitalia

Registration: I-DEMS Named: Monte Argentario Paint: Bulgari Aluminium watch special colours Type: 747-243B Engines: 4 × GE CF6-50E2 Serial Number: 22969 First flight: Feb 11, 1983

We’re wrapping up our brief history of «The Adventures of the Jumbo in Italy». I’ve previously told the story of the first Boeing 747‑100 that joined Alitalia’s fleet in 1970. There was also the tale of the «Chocolate Jumbo», painted in the colours of iconic chocolate candies and serving the airline from 1980 onward. So, what happened next?

In 1998, another Alitalia Jumbo donned a stylish new livery — and, most notably, sported expensive Bvlgari watches from the renowned luxury brand. This was aircraft I‑DEMS, named «Monte Argentario», which carried advertising for the Italian luxury company Bulgari, producer of high‑end goods and owner of luxury hotels. The brand name is stylised as BVLGARI, drawing on the traditional Latin alphabet where the letters «V» and «U» are equivalent in writing.

Imagine it: a hundreds‑of‑tons aircraft adorn packed with the jeweller’s logo and expensive watches displayed on its fuselage — like a dandy’s wrist! Every time this aircraft landed in New York or Tokyo, it wasn’t just a mode of transport — it was an ambassador of Italian luxury style. «Mamma mia, how beautiful!» passengers would exclaim, and in that exclamation lay the very essence of Alitalia: passion, beauty, and Italian temperament — even at 11,000 metres altitude.

Alitalia is now gone — in 2021, it was replaced by ITA Airways. Nearly all the 747s that once bore the Alitalia livery have permanently retired from service. But one old-timer still remains airworthy. This is the aircraft that once carried the name Titano, registered as I‑DEMR. Today, at the age of 45, it continues its «titanic» work with the Moldovan cargo charter company Fly Pro, now registered as ER‑BAR. And if you ever spot it in the sky, remember its glorious past.

Airliner Profile Scenic Posters aviaposter.com

[saopauloantiga]

A charmosa avenida São Luís em fotografia de 1982. Destaque para a antiga loja da Alitalia, uma das várias companhias aéreas que ficavam nesta via, para o luminoso da Galeria Metrópole e a ausência do canteiro central, construído anos mais tarde.

[lomotosekai]