Is Your Non-Profit Using Social Media?
Is Your Non-Profit Using Social Media?
Working in non-profit management is a big job. I know, I’ve done it. Putting together a social media strategy might not be on your priority list, but, it should be on your radar. Sure, having a fantastic website is important. Establishing meaningful relationships with key constituents will always be necessary. These days, we have more to add to our plates. As leaders in the non-profit world, social media knowledge is now a required skill. If your organization is growing, it will eventually be mentioned on social media platforms (if it’s not already). Why not make this work to your advantage?
Why should your non-profit organization have social media presence?
Let the world know you’re out there. If you’re doing good work, why not tell the world? Social media is no longer the domain of teenagers. According to a Pew Research Center project, 74% of online adults were using social networking sites as of January of 2014. Social media allows you to quickly share news, compelling stories and videos. Having a great website is crucial, but websites don’t produce instant results.
Control the message. If you aren’t in control of your social media presence, who is? Chances are your organization is being mentioned. The larger your organization gets, the more important social media savvy becomes.
Attract new prospects. If you expect social media to produce millions of dollars for your organization, you’ll probably be disappointed. It happens, but not often. What you’ll probably end up with are some great volunteer and donor prospects. The more your posts are shared, the more you’ll get noticed.
Engage your current advocates. Having a social media presence allows your current advocates to share your events and posts, which leads to greater participation. There is a sense of belonging that comes along with following a social media profile and the ease of sharing is a definite plus.
Where do I start?
Choose the right platforms. Facebook is important, but it’s not the only social media platform you should consider. Research your options. It’s ok to utilize multiple sites but you don’t have to use them all. If your organization provides nutrition information, posting a recipe to Pinterest might get you some attention. If you help Veterans get jobs, a LinkedIn group is a must. I utilize a dozen or so social media platforms in my personal life, but not all of them are appropriate for an organization.
Engage your followers. Here’s your chance to get creative. Social media users are accustomed to receiving a constant flow of information. If you want your organization to stay relevant, mix it up. Asking questions and utilizing poll applications allow you to keep readers engaged and interested. Post photos that tell your story (don’t forget to obtain permission). Share news articles that explain why your organization is on the right track. The possibilities are endless.
Don’t abandon your profiles. It’s really easy to let your social media profiles turn into ghost towns. Please don’t forget them. Failure to respond to messages and discovering links to profiles long forgotten can really turn-off potential contacts. It’s ok to delegate social media management to a trusted volunteer or professional service.
I hope this has given you something to chew on. If you don’t have a social media strategy in place for your organization, why not give it a try?
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