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Jimmie Rivera, looking great and ready to take on Urijah Faber.

IN-SCHOOL BULLYING PROGRAMS ACTUALLY INCREASE BULLYING

Most anti-bullying programs in public schools throughout the country seek to either:

1) Reason with the bully.

Bullies can’t be reasoned with. They don’t operate from a reasonable standpoint to begin with. They use raw emotion to intimidate. Reasoning doesn’t change the bully’s desire to impose fear.

2) Investigate individual bullying incidents then attempt to discipline the bully.

Through school programs, bullies have learned what to say when confronted by school officials. Bullies have ALWAYS known how to adapt to adult investigations and continue satisfying their emotional need to intimidate without consequence. When victims tell on bullies, it makes matters worse. The bully’s need to intimidate doesn’t decrease, but their desire for revenge will increase and their tactics become sneakier. Tattling has been taboo throughout history for a reason. It doesn’t work. Additionally, a California State Auditor’s report demonstrated that many schools don’t comply with the mandatory 60-day period within which reported bullying incidents must be investigated. Sixty days to investigate bullying incidents? Such a prolonged period could never be effective in reducing bullying.

3) Encourage the passive observers of the incident to intervene.

“Part of some of the more common anti-bullying policies involve asking students to stand up for each other against a bully. These kids are scared to stand up for themselves in the first place. How can they stand up for someone else? We are asking them to go against their nature and instincts.” Says Head Instructor, Michael Marchand of Chalfont. “It gives the victims of bullying a false sense that someone else will solve the problem for them.” 4) Zero tolerance.

There are two types of zero tolerance. First is zero tolerance of bullying. According to the National Education Association, not only is this zero tolerance policy not effective, “Being suspended from school significantly increases the likelihood of subsequent suspension or expulsion.” In other words, the bully will get worse, not better. The second type of zero tolerance involves the victim standing up to the bully and fighting back if hit. Should the victim engage in basic self defense, the victim is also punished. The bully can even lie about the victim’s role in the fight and get the victim in trouble. Self defense is a basic right, but not in our schools! This policy is a great bonus to the bully. Not only does the victim get intimidated from the bullying, the victim gets intimidated by the school policy as well!

THE STUDIES:

Unfortunately for the victims of bullying, these in-school programs actually increase bullying according to a new study, published in “The Journal of Criminology.” Lead researcher, Seokjin Jeong of The University of Texas at Arlington, concluded. “Students with anti-bullying initiatives are actually more likely to be victims of bullying than students who attend schools without such programs… One possible reason for this is, that the students who are victimizing their peers have learned the language from these anti-bullying campaigns and programs. The students become highly exposed to what a bully is and they know what to say or do when questioned by parents or teachers.”

School systems nationwide are spending millions of dollars on anti-bullying programs and for what? According to Israel Kalman, a psychologist and top bullying expert refers to other studies when he claims, “They discovered that 86% of the published studies showed that the anti-bully programs had no benefit or made the problem even worse.”

WHAT IS THE BEST SOLUTION?

Empowering the victim… Hands down.

Bullies look for an easy target. They will make initial attempts to intimidate and determine if the other kid can be bullied. If the other kid acts with fear or avoidance, the bully knows it’s safe to escalate the bullying. But if the bully’s attempts are met with confidence, the bully will move on.

Research has shown that kids who learn how to fight get into fewer fights. That may sound strange at first, but it’s a fact, and it makes a lot of sense. Kids who know martial arts walk and talk with more confidence. When a bully approaches them, saying, “I’m going to give you a beating,” The response will be, “Oh, really? I don’t think so.” This confident attitude is not the easy target the bully is looking for. Confidence is Kryptonite to bullies.

Reasoning with the bully, investigating bullying incidents, or encouraging passive observers to intervene do not work as anti-bullying strategies. They make matters worse. Being confident and knowing how to stand up for yourself is what works! The best way to teach confidence to an unconfident child is to teach the child martial arts. Alon Feder Director Of Marketing Tiger Schulmann’s Martial Arts

#alonfeder #directorofmarketing #tigerschulmanns

PET ROCKS, THE ULTIMATE MARKETING PHENOMENON

THE BEGINNING

In 1975, Gary Dahl working as an advertising executive at the time, launched the sale of the pet rock which quickly transformed him into a multi-millionaire. This enormous profit is much more impressive considering it only took him six months to achieve his multi-millionaire status and the extremely low cost of the product.

The pet rock sold for $3.95 and estimates state Dahl sold over 5 million of his pet rocks in a six month period. Even more, each pet rock was purchased for a few pennies and Dahl estimated that the packaging and accompanying manual cost him under 30 cents per rock in bulk to produce. Therefore, assuming incidentals and delivery cost Dahl another 65 cents per rock, then Dahl was profiting 3 dollars per rock. With these totals Dahl earned over 15 million dollars during a six month period in 1975 which would be estimated at $56,166,419.02 today.

Dahl’s somewhat innovative marketing involved commonplace gray pebbles, purchased from a construction supplier, which were then sold to the public as live pets. The idea Dahl stated, was inspired by the hassle, mess, and money that pets such as dogs, cats and fish require.

THE MARKETING

Dahl began by creating the company called “Rock Bottom Productions.” He imported the rocks from Rosarito Beach in Baja, California, Mexico. Packaging for the rock included a “Pet Training Manual” and a card board box, designed like a pet carrier. The pet training manual contained instructions on how to properly care for one’s pet, including how to house train a pet rock by placing it on a piece of newspaper and other commands including sit, stay, roll over, play dead, and come.

THE CONSUMERS

Part of Dahl’s marketing strategy was to state that pet rocks give us more pleasure than we know. He convinced the consumer that these pet rocks support this argument through their very existence, and clearly display that it is not an actual item that brings joy to the child in the human mind, but merely the idea of the item. The pet sits in a niche in the mind, created by the power of the owners’ imaginations. It is in the actual exercise of the mind that such pleasure is found.

It is quite a valid point that finding such productive and effective uses of recreation time can be more preventative and beneficial to the health of our minds than even the most advanced psychological treatments. People who purchased these unusual “pets” often gave them names, talked to them, petted them, and attempted to teach them to perform simple “tricks”.

THE MULTI-MILLION DOLLAR MARKETING IDEA

How do you take a 1-cent rock and sell it for roughly $4.00? It’s all in the packaging and accompanying marketing materials and strategies… A box to call home (with air holes, of course), a manual on taking care of your new pet… and brilliant use of the media and marketing strategies. Dahl’s idea was simple, effective and highly successful similar to other fads such as the Hula Hoop and Cabbage Patch Kids. With the pet rocks resurgence comes inspiration to create the next multi-million dollar opportunity. As indicated by Dahl all that is needed is a good idea, a thorough plan, hard work, and good marketing!

Alon Feder

#alonfeder #marketingdirector #tigerschulmanns

KIDS CAN LEARN TO SUCCEED

It’s important to think about what the future has in store for our children. Today, we might be thinking about their grades. What about tomorrow? Consider the rest of their lives as they grow and reach adulthood. What will the job market be like? Will they find the right partner and start a family? What challenges are in store for them? If an unpredictable obstacle arises, will they be able to face it head on and do their best? Or will they get easily frustrated and give up?

This is life. Life has obstacles. Children can learn to face them skillfully with confidence. Achieving success can be learned. Do not underestimate how important it is for children to develop this ability.

Kids who train in martial arts, are encouraged to learn new skills… improve coordination, gain strength, enhance their reflexes… focus. When children see themselves improving, they gain confidence. They know they can set and achieve goals. They know they can overcome their own doubts.

Schools Do Not Teach The Process of Success

Schools measure success based on grades… not on improvement, not on personal accomplishment. Everyone gets anywhere from an A, down to a failing grade. Most students remain at the same level throughout their studies. “A” students often remain “A” students throughout their school life. “B” students usually maintain a “B” average, etc. Some kids improve a bit, some kids get worse. There is no dedicated system to encourage growth. Mostly schools measure the aptitude of one child’s intellectual abilities against the others. They do not measure personal advancement.

When Kids Know They Can Improve, They Gain Confidence.

What’s more important in terms of achieving success in life? Good grades or confidence?

You may assume that good grades are more important. Imagine a job interview. One job candidate had excellent grades, but lacks confidence. The other job candidate had average grades but is highly confident. The boss wants results. Who’s likely to get the job?

Kids do not learn confidence in school. There is no system teaching them to face obstacles and improve with every lesson. It’s rare to find a school teacher who can offer them a, “You can do it!” attitude.

The Process of Learning Achievement, Focus and Self-Confidence

Let’s analyze proper kicking technique as an example. There is a method to kicking safely and effectively. Kids come in and know practically nothing about kicking. Where do they plant their foot? How does the planted foot move during the kick? How do they hold their kicking foot? Which part of the leg makes contact? How do you turn your hips into the kick? Where do you hold your hands when kicking? What’s the proper posture for your head and back? How far away do you stand?

Each child learns to fine tune every aspect of a kick. Every lesson, kids get better until they can kick properly, instinctively and with confidence. Once a child knows their kick is perfected, it’s another achievement worthy of praise and self confidence. Your child begins trusting their own ability to improve, perfect themselves, and succeed.

One Sign That A Child Will Be Successful Is If They Are Happy

When you see your child light up with pride and their instructor shouts, “Great job! You did it! I told you you would!!!” … When you see them taking joy in improving and learning that they can overcome self-doubt and obstacles… You can put your concerns about the future aside, and know your child learned how to succeed.

They will go into that job interview with a, “I will do it!” attitude. They will exude the type of confidence which attracts good people into their lives. They will meet the challenge of raising a family of their own and know they will succeed.

Do not underestimate the importance of self confidence when it comes to achieving success. Confidence is a fundamental mindset which will improve the quality of life for your children in so many ways.

Learning self confidence, learning to succeed is a process. Tiger Schulmann’s MMA teaches that process. You can see that process in action during every class.