Jan 28, 2015
Business case
I remember that I used to love analysing business cases during my studies in Italy.
I started by reading lots of HBR cases that our marketing professor handed to us. I discovered concepts that seemed very interesting to me like the technology life cycle of a product, the 4P and the competitive analysis model.
Four years later, the business case has become real: our young company is facing tough times. This time, it's not only fundamental to deliver a great suggestion, it's paramount to flawlessly execute on such a proposal.