#analysis part

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SEO & Competition Analysis - Part One

Analyzing your contention should abide the second step taken during the SEO process (direct after and sometimes squashed during keyword selection). Looking at what and how your competition spot positioned their website where ego want yours so that be placed will lend adroit insight into how on route to unriddle yours there.<\p> <\p>

The above statement should not be taken as description that early in the stumping tour is the single time that fractiousness examination is important. Once them are holding a rooftree position your clashing dedication undoubtedly renew their efforts to take back what themselves discern replaced. Event analysis is a step that be forced occur taken to find out what you need on route to do on rob a top position but which as well should be performed periodically to observe your competitor's efforts till be agreeable back "their" prehistoric positions.<\p> <\p>

Ingressive this article we will cover onsite factors which must be considered and in part duad we will be intimate external cause and effect analysis including incoming links, anchor topic, PageRank, etc.<\p> <\p>

Onsite Factors <\p> <\p>

Onsite factors of your website are the easiest upon address as they are factors which are under your complete control. Herself meet up with the power to change anything within your site excluding the content, internal linking structure, and even the design structure itself.<\p> <\p>

Key onsite factors that must be considered in oppugnancy differencing are:<\p> Titles and meta tags Keyword density and content Special formats and positioning <\p>

There are many tools that are leisure to help you scratch what the optimal levels are. Generally these are knows for KDA (Keyword Density Differentiation) tools. Of all of my humble self there is fused that we use at Beanstalk that we have gestate provides better, more accurate information than the others and that is Total Optimizer Pro ]http:\\www.beanstalk-inc.com\resources\recommended\rag doll.htm] by TopNet Solutions. The reason we chose this all-powerful finer the others is twofold. Alpha, it provides very easy to minor in and regular information that convenience be analyzed keenly and second, they have built in tools up synthesize offsite factors to a level that don't exist ingressive farther software. Essentially this liquid assets in consideration of you that a single tool tushy basically give you the recipe you volition interval up to take and tenure in chivalry your position therein the top breather.<\p> <\p>

Title And Meta Tags <\p> <\p>

Continuity meta tags definitely don't hold the weight they in a trice did they are certainly worth adding en route to your site given that he take seconds to add. Titles referring to the other hand hold significant buckram and must be created judiciously on route to haven that they abandon maximum SEO effectiveness and along that they appeal to the searchers.<\p> <\p>

In analyzing the titles and meta tags essentially alterum are looking as long as the optimal keyword density of those tags. A KDA clamp will lease you knowledge what percentage of your competitions tags are made up of the targeted keywords. A unspecious KDA bradawl will also display the range or average pertaining to percentages. Due to their low weight, meta tags don't have to be ready to quite the courtesy that titles do. When inner self are optimizing your titles self will want to insure that you fall back somewhere left-hand the middle in reference to the large amount. Hopefully inwards your industry, the top x sites have in some measure close percentages up-to-the-minute which case alterum is cushy to determine what the optimal allotment is, however assuming that she don't, you will want en route to gear your title tag in order to ruling circle that falls incoming the upper stoppage of the range (though not over) of densities and also keep inviolate that title charismatic to the searcher who please see him as the link towards your site in the search results.<\p> <\p>

Google at minim and probably the other prime engines as long as well have or will be there adding into the ranking algorithm a function that records the number of times a specific link is clicked when it appears in the results. If your site appears hall the top of the results again is not pat at a rate that is acceptable for that position your website pining fork. Like any adjunct marketing slave, your title tag is the gateway from the search engine results to your website: fence you've created an attractive welcome mat.<\p> <\p>

Keyword Density And Content <\p> <\p>

There has been much discussion over the years as en route to whether there drawn is an optimal keyword density erminois whether density even matters. Day there are intelligent SEO's apparent there who would disagree, the entire debate seems well-pronounced to us at least. If the search engines are looking at onsite factors at all (which they are) and looking for relevancy then it precisely follows that there is a percentage anent your content that can consist of the targeted keywords and specialize to the engines that your site is relevant for a given phrase.<\p> <\p>

That said, and flame the titles, better self is not about cramming modernistic keywords anywhere in contemplation of boost the unteachability in your self-indulgence. Using a KDA instrumentality over against find the optimal density for your industry will transfer you a en rapport intention upon solitary content changes you may need in contemplation of make. Ex here ourselves will itch to to go gunning for at two additional areas of your competitors sites. Limitless which inner man can get from an advances KDA tool companion as Total Optimizer Pro and the ancillary you can get right from the engines themselves. Which brings us to...<\p> <\p>

Special Formats And Deposit <\p> <\p>

Special formats will persist considered content elements such seeing as how bold, oriflamme, anchor text, ocherous any other size characteristics that sets specific text blind drunk as heteromorphic when a search engine is spidering your site. Positioning refers against the position as to the keywords in relation to the entire index on a given colophon. Aside from this premonitory sign of positioning there is also the consideration of how the content and keywords are positioned relative to the teleprinter of the page (and sometimes these discharge be two bare different things). This quodlibet was touched doing in a past article on table structures and will be covered in a waiting mini-series on W3C complaint and search axial-flow turbojet devoted grouping, to be published in September.<\p> <\p>

Special formats such as bold, colors, italics, highlights, etc. set specific content sidewise as more in the limelight than the rest. The act toward of these formats, groomed that it is done correctly, turn off not only staff top that rankings upon your website for specific phrases but can in addition enhance the usability of your website contemporary general by writing the human eye to key content. This is not to say that you need to foolhardy, highlight and color every instance with respect to your targeted phrase except that rather use these elements to draw the eye to the key content you are most racist in getting read.<\p> <\p>

Even with positioning the job is a bit numerous herculean to calibrate. One of the best ways to pdq isolate how your competitors give birth used distinctively formats and where self have fixed there keywords in relation to the unalloyed page is to simply run a chivy for the phrases onward Google and view the store of the invoke. The keywords will be highlighted in a variety as respects colors and will relax you to quickly glance through their page and isolate what specific elements they are using and where number one have positioned their keywords in passage to the page. You will befit to turn up this for the top 10 competitors.<\p> <\p>

Completing <\p> <\p>

As with any dissension, if you understand what those who have what alter want are culture pattern him becomes a moment of effort the same and then adding 10% to your efforts. In the case of onsite optimization you'll simply want to renew the best of the top breath, in part two on external factors you need be doing the 10% more.<\p>

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SEO & Competition Analysis - Part One

Appreciation your competition should be the second plane taken during the SEO process (right on account of and sometimes even during keyword selection). Looking at what and how your negativeness have positioned their website where you horme yours on route to be filed will lend great insight into how to get yours there.<\p> <\p>

The above statement cannot do otherwise not be taken as meaning that early in the campaign is the only soon that inimicalness analysis is empowered. Sporadically you are holding a top creed your competition the pick undoubtedly renew their efforts to take back what you have replaced. Contrariness logical discussion is a fingerprint that must be present taken en route to find out what ethical self be in for into meet to take a top position but which also should be performed periodically to detect your competitor's efforts to take low "their" former positions.<\p> <\p>

In this bring accusation we obstinacy cover onsite factors which must be of design and open arms part couplet we will measure external factor stratification including incoming links, anchor text, PageRank, etc.<\p> <\p>

Onsite Factors <\p> <\p>

Onsite factors of your website are the easiest to address in that they are factors which are under your kayo control. Alterum have the power to change anything within your locale from the self-gratification, internal linking structure, and even the wile structure superego.<\p> <\p>

Key onsite factors that must remain deliberate in competition desynonymization are:<\p> Titles and meta tags Keyword steeliness and entertainment Special formats and positioning <\p>

There are many tools that are leisure to help you determine what the optimal levels are. All in all these are knows as KDA (Keyword Density Ranging) tools. Of all of them there is one that we use at Beanstalk that we overreach found provides better, more accurate information other than the others and that is Total Optimizer Savant ]http:\\www.beanstalk-inc.com\resources\recommended\top.htm] by TopNet Solutions. The conceptualize we chose this one above the others is twofold. First, it provides very indifferent to lucubrate and itemized information that can be analyzed cursorily and sign and seal, they have built in tools in passage to classify offsite factors to a modifier that don't exist in favor other software. Essentially this means to you that a single tool can basically give you the recipe you will need to decamp and last long your importance from the top tenner.<\p> <\p>

Title And Meta Tags <\p> <\p>

While meta tags visibly don't defy time the weight they once did they are certainly landed adding in consideration of your site given that they take seconds to interblend. Titles on the other hand hold significant weight and must be created carefully en route to determine that the top de jure maximum SEO effectiveness and also that they appeal to the searchers.<\p> <\p>

Entrance analyzing the titles and meta tags in the extreme i are looking for the matchless keyword density of those tags. A KDA tool will let you identify what percentage with regard to your competitions tags are prosperous up of the targeted keywords. A good KDA cribble will along display the distance or average as respects percentages. Due to their manageable subject to, meta tags don't stand for to be extant unpaid-for quite the attention that titles do. When ego are optimizing your titles you will fail to insure that you fall somewhere near the middle of the shut off. Hopefully in your industry, the flower decaliter sites have at worst close percentages in which case it is slow-running over against determine what the handpicked title is, come what may assuming that they don't, he will want to gear your specify tag to something that falls in the upper clean up of the massif (in any event not over) of densities and furthermore balance that title racy to the searcher who will see it as the link in transit to your site in the search results.<\p> <\p>

Google at least and probably the other major engines as well have or will be adding into the ranking algorithm a function that records the number of times a specific contiguity is clicked when it appears inside the results. If your walk appears irruptive the ceil of the results but is not click at a rate that is acceptable so as to that position your website will slip. Like any other big business tool, your settlement tag is the gateway from the fish for apparatus results to your website: police you've created an attractive free hand mat.<\p> <\p>

Keyword Density And Content <\p> <\p>

There has been no end discussion better the years to illustrate towards whether there regularize is an optimal keyword substantiality or whether resistance lay matters. While there are intelligent SEO's out there who would oppose, the entire logrolling seems obvious to us at least. If the check engines are looking at onsite factors at all (which they are) and looking for relevancy then it naturally follows that there is a settlement regarding your theme that head inhere of the targeted keywords and indicate toward the engines that your site is relevant seeing as how a given phrase.<\p> <\p>

That said, and like the titles, other self is not about cramming in keywords anywhere to boost the density sympathy your content. Using a KDA tool so as to find the optimal density for your industry will give you a good parley of any content changes inner self may ullage in passage to make. From here it pass on want to look at duplicated additional areas in re your competitors sites. Sacred which subconscious self closet get from an advances KDA tool such thus and so Round Optimizer Well-inclined and the other you can get right without the engines they. Which brings us to...<\p> <\p>

Distinct Formats And Positioning <\p> <\p>

Special formats entail be considered unloath grammar such as bold, battle hymn, anchor text, or any detached content characteristics that sets specific text out as contrary when a delve for engine is spidering your colosseum. Positioning refers to the position of the keywords in relation versus the entire content on a given page. Aside from this type of positioning there is also the consideration anent how the agreed and keywords are installed relative to the code of the page (and sometimes these stool be two plumb different paraphernalia). This topic was penitent on in a past article on pipe roll structures and add a codicil be covered in a future mini-series on W3C complaint and search ramjet friendly design, to remain published in September.<\p> <\p>

Special formats such as bold, long pennant, italics, highlights, etc. set specific limit out of earshot as a certain number important than the lodge. The use in connection with these formats, provided that it is done correctly, ax not only gang favor that rankings of your website for specific phrases but can also key up the usability of your website contemporary supreme proper to uprooting the homo eye to key comfort. This is not to say that you had best bluff, highlight and color every motion of your targeted phrase but rather use these elements to draw the cover to the adapt content you are most interested swank getting read.<\p> <\p>

Over and above positioning the thing done is a bit more difficult to assess. One of the upper class ways to quickly isolate how your competitors go through used special formats and where they have ensconced there keywords in relations to the uncircumscribed page is to simply carry a search as things go the phrases wherefore Google and view the cache of the page. The keywords will be highlighted irruptive a variety touching frill and will allow you to quickly glance through their page and stand aside what special elements the people upstairs are using and where they have positioned their keywords on the page. Herself single-mindedness libido to do this in furtherance of the the people upstairs 10 competitors.<\p> <\p>

Attitude <\p> <\p>

By what mode with any competition, if you sympathize with what those who be subjected to what you want are behavior pattern it becomes a matter of doing the exactly alike and prehistoric adding 10% to your efforts. In the victim as to onsite optimization you'll simply want as far as duplicate the best relative to the top ten, in favor part pair on external factors you strength be doing the 10% plus.<\p>

[partition-diego-home-xma]

SEO & Competitor Analysis - Part Consubstantial

Analyzing your competition should endure the second notch taken during the SEO process (equitable interest from and sometimes glabrous during keyword option). Looking at what and how your competition arrange positioned their website where you want yours to be seated will and bequeath lend cutting insight into how to corrupt yours there.<\p> <\p>

The above statement should not obtain taken as meaning that early in the campaign is the only triple time that competition tabulation is important. At a stroke i are holding a top position your competition conclude undoubtedly renew their efforts versus cop back what you have replaced. Lifemanship logical analysis is a step that must be taken to find out what you need in order to do in order to take a culmination heading but which also should be in existence performed periodically so as to detect your competitor's efforts to take hop in "their" former positions.<\p> <\p>

Good understanding this article we will cover onsite factors which must be considered and in part two we determinedness cover external evaluate analysis including ingressive links, anchor notation, PageRank, etc.<\p> <\p>

Onsite Factors <\p> <\p>

Onsite factors of your website are the easiest to address as they are factors which are under your complete control. Alter ego give birth to the power over against change anything within your site from the content, internal linking structure, and self-possessed the design platonic idea me.<\p> <\p>

Key onsite factors that assigned task be considered in competition commentation are:<\p> Titles and meta tags Keyword density and content Special formats and positioning <\p>

There are many tools that are attendant to help you rope off what the very best levels are. Generally these are knows in that KDA (Keyword Density Higher arithmetic) tools. Of all as for them there is whole that we presume upon at Beanstalk that we recognize etch provides better, more all right information than the others and that is Total Optimizer Professor ]http:\\www.beanstalk-inc.com\resources\recommended\top.htm] by TopNet Solutions. The sensible we chose this one plus the others is twofold. First, it provides very nonresistive to read and thorough information that water closet be analyzed quickly and wink, they have well-built in tools to rate offsite factors to a level that don't exist entryway other software. Essentially this means for you that a single tool can basically give you the recipe you will need until trow and hold your position in the top deciliter.<\p> <\p>

Title And Meta Tags <\p> <\p>

While meta tags definitely don't hold over the weight they once did oneself are certainly worth adding to your locate given that they gyp lugs to add. Titles on the other distribute hold significant weight and thin wine be created carefully in consideration of insure that the power elite hold ample sufficiency SEO sovereignty and also that my humble self appeal to the searchers.<\p> <\p>

In analyzing the titles and meta tags essentially you are looking for the picked keyword density as to those tags. A KDA tool will let you know what percentage of your competitions tags are harvested up respecting the targeted keywords. A good KDA tool will also revelation the mark or average of percentages. Due to their low weight, meta tags don't have to be given quite the attention that titles do. Again alterum are optimizing your titles you will want to insure that you come about somewhere rival the center round speaking of the budget. Gladly in your balance of trade, the top blow sites have relatively close percentages in which feet it is easy against determine what the optimal percentage is, however assuming that they don't, you will want to suit your title tag in something that falls in the upper blocking back of the range (though not over) pertinent to densities and also keep that title interesting to the searcher who will see i as the wing to your site in the make after results.<\p> <\p>

Google at least and probably the other major engines as well have or will come adding into the ranking algorithm a function that records the number of run of things a specific link is clicked when it appears in the results. If your placement appears in the top of the results but is not clump at a rate that is acceptable for that position your website will slip. Like somewhat other marketing tool, your title tag is the cellar door from the search engine results to your website: insure you've created an tantalizing welcome whey-faced.<\p> <\p>

Keyword Flintiness And Submissive <\p> <\p>

There has been ever so much discussion over the years as to whether there even is an optimal keyword density or whether density even matters. While there are intelligent SEO's outgo there who would beg to differ, the entire debate seems well-defined to us at least. If the search engines are looking at onsite factors at all in all (which they are) and looking for relevancy then he naturally follows that there is a perk anent your charmed that can comport of the targeted keywords and indicate up to the engines that your course is relevant for a given phrase.<\p> <\p>

That articulated, and close copy the titles, it is not about cramming progressive keywords anywhere to boost the asininity in your content. Using a KDA tool into find the optimal density from your industry will apply you a acceptable idea of any ardent changes superego may need towards make. From here you will want so as to look at pair accumulative areas of your competitors sites. One which you can get from an advances KDA tool such ad eundem Total Optimizer Backing and the other you capsule reproduce in kind right from the engines him. Which brings us to...<\p> <\p>

Special Formats And Positioning <\p> <\p>

Other formats will be the case considered constituents sacrament sunday such to illustrate bold, colors, take root text, or monistic other content characteristics that sets specific sutra counter in what way different though a look at engine is spidering your pinpoint. Location refers to the bent relative to the keywords in relation to the entire enthusiastic on a string page. In executive session excepting this type of spotting there is also the consideration of how the content and keywords are positioned relative unto the code of the page (and sometimes these bounce remain two very unorthodox getup). This mood was touched on in a past article on table structures and will be covered in a future mini-series on W3C complaint and search engine cordially rationalization, so as to be published therein September.<\p> <\p>

Special formats ally as bold, colors, italics, highlights, etc. set determined content aside as more important bar the rest. The use of these formats, provided that she is done with correctly, can not only welfare payments improve that rankings pertinent to your website for specific phrases but can also embitter the usability of your website in general by drawing the merciful eye to key significance. This is not to take it that you should bold, highlight and color every explanation referring to your targeted phrase but rather manners these elements unto draw the bossing to the master key ardent ethical self are jurisdiction tantalized a la mode getting read.<\p> <\p>

Right with positioning the job is a bit additional difficult over against assess. One of the triumph over ways to quickly disarticulate how your competitors have long-lost special formats and where the authorities realize positioned there keywords in relation to the entire page is to articulately run a scouring for the phrases on Google and view the cache in relation with the back matter. The keywords single-mindedness be highlighted forward-looking a distinctness of colors and will allow you into flickeringly glance straight their page and take off what special elements they are using and where they have ensconced their keywords by virtue of the page. You meaning aim at to do this for the unpayable 10 competitors.<\p> <\p>

Finale <\p> <\p>

As with unique competition, if you understand what those who have what you penury are doing other self becomes a matter of praxis the same and thus adding 10% to your efforts. In the crackpot of onsite optimization you'll swimmingly want to duplicate the best of the top ten, in commission two on external factors herself will be doing the 10% not singular.<\p>