Mastery Reflection: Web Analytics & Optimization
I will admit it, when I first heard of this course my first thoughts were being given massive amounts of analytic data and learn how to analyze it to present to my client.
What I found was completely different. I was presented with an opportunity to study for my Google Analytics Certification as part of the requirements for this course. Although I took the exam three times, I did pass it and now I am working on my journey towards Google Adwords certification.
What I gained from this course is the understanding that whether you use free analytics solution like Google Analytics or a premium service like ClickTale, it requires an individual or team dedicated to analyzing the data so the best possible effort can be used to increase ROI.
The assignment for my Mastery Journey Timeline is to provide three examples of what I accomplished from my original post about this course from back in August. However my only goal listed was “Understand how Web Metrics & Analytics Function”. Pretty generic I would say, especially after learning all the valuable tools and and ways to use them this month.
I have enjoyed the challenges set forth in the class and the discussion posts have been a great part of the learning environment for this course. Moving forward i plan to take this knowledge and use it as part of my complete web systems providing services.
This webinars were terrific and provided some great insight to how to manage the information given by analytics.
Thank you.