#anasoto

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Analyzing Financial Services

For the generation of our business model we are trying to bridge the gap in between commercial banking and informal financial services. This graph shows our major competitors in the financial services sector. 

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Service employees are crucially important to the success of a firm

Front line employees are very important to both service customers and providers. 

When users interact with the front line employers they perceive the quality of the service encounters. What the customer receives from the service encounter helps them evaluate the service. 

If the staff members are loyal to the company and brand, then this will improve the quality of service provided from the employee. In turn, the loyalty towards the company will also raise productivity, which is a gain in profitability. 

Based on Services Marketing Lovelock, Wirtz, Chatterjee 

Image source: http://www.xplane.com/news/change-dna—-co-creation/view/

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First co-creation session: Project REO

Last class we had our first co- creation meeting with the Office of Student Involvement. The main objectives of the meeting was to understand the service ecosystem and identify their needs and constrains.

I believe this was a very successful co- creation session.  It consisted of a set of icebreakers and actives that involved the client, making them active participants. A stakeholders map and a SWOT analysis were developed to gather insight.