Discover Top Posts Tagged with #andrewakinola

Music Marketing Campaign for an upcoming UK artist by Andrew Akinola

⚠️ IF YOU WANT ATTENTION YOU HAVE TO GRAB IT ⚠️

By Andrew Akinola

Today’s talk with Kian Bakhtiari gave me a new perspective on captivating a traget audience not only in marketing / advertising campaigns but in life in general.

“If you want attention you have to grab it”. If you want someone to notice you you have to be out there and seen, whether that be to get a job or as an musician building a fanbase.

The more you showcase your content and proactively put yourself on various platforms the more attention you will grab. Taking a bold step and putting your content put there can be daunting. “What if they dont like me?” Can be a question that cripples us from taking action but there are two outcomes from taking action and ‘just doing it’. Either it is successful or you have a new perspective on what needs to be done for next time. If you dont try and make mistakes you will never grow.

Keep It Simple Stupid

Being noticable and catching people’s attention often comes down to keeping it simple. All it comes down to is a problem, the people and the solution. You can never find the best solution if you dont know the people behind it and real problems you face.

Creativity is not about how complex you can make a solution but how simple you can make it.

#week8 #andrewakinola

CULTURE SHOT:

Radio Podcasting Production

By Andrew Akinola

The week on radio production opened my eyes to the number of roles needed to produce a successfull radio show / podcast.

Our task was to create a podcast radio station, coming up with our own shows, covering debate/discussion, music and news.

I designed Culture Shot’s logo and branding which was cohesive across the social platforms and Soundcloud where the poscast was uploaded to.

I also featured on the podcast in one of the discussions on the show which I learned that on radio you need to be clear and concise when speaking.

I also learnt that editing a podcast after recording is essential to keeping the podcast fluid and interesting, cutting out irrelevant / boring parts of the show.

Listen Culture Shot EP.1

https://m.soundcloud.com/culture_shot

Listen to Culture Shot | Explore the largest community of artists, bands, podcasters and creators of music & audio.

#andrewakinola #podcasts #podcast

5 Ways To Explode Your Fanbase As An Upcoming Artist

Listicle By Andrew Akinola Social media and the internet have rapidly changed the way we see the music industry, from the way we listen and view musical content to the roles in the music industry. We now listen to music on streaming services like Spotify and Apple Music instead of the ancient CDs, cassettes and vinyl. We watch our content on Youtube instead of the conventional MTV and VH1. The music industry as we know it is changing and the way Artist are gaining and interacting with their fans is changing also. There is becoming less of a need for certain roles in the industry such as P&R. Social media has opened up so many doors for upcoming artists today to gain fans with the power of just their smartphones. Here are 5 ways you can increase your fan base as an upcoming artist with just your phone:

1. Know Who Your Fans Are

Knowing exactly who your fans are, where they live and other artist they listen to is essential to engaging with your fanbase and growing it. Apps such as Spotify for artists show the top cities where your fan base resides and also what other artists they listen to. Knowing this can help you target new audiences and fans.

2. Get Social

As an artist in today’s day and age, social media presence is essential. Your fan base is more than likely spread across social media from Instagram to (yes we know you hate it) Twitter and it only makes sense to be on the same social sites. This makes you more accessible to your fans. Tweet about your life outside music, post light-hearted content but all in all be yourself because that’s what attracts fans and keeps them intrigued about you and your sound. 3. Interact With Your Fans Don’t just be present on all social media platforms, interact with the current fans you have. Reply to tweets and comments, go live on Instagram, ‘shout out’ fans on your page/story. Your fans will see you as accessible and genuine and this in turn will intrigue new fans.

4. Promo Promo Promo

Promotion is one of the biggest and essential factors to increase your fanbase. With the introduction of Instagram sponsored posts, you can now promote your content specifically to your target audience at very affordable prices. Gone are the days you need to spend thousands on a billboard campaign. You can now promote your music to your target audience’s Instagram feed with links straight to your profile page.

5. ‘Come Different’

Being different in marketing strategy is just as important as being different in your music style. The internet is fast moving and you need to think of different ways to captivate your target audience. Perhaps you could create a dance challenge your new single. You could make a public reaction video to your latest song. Think outside of the box and remember that you want the promotion of your music to be fun to your fans. The less they see it as ‘promotion’ and the more they see it as ‘meme-ish’ fun the better. There you have it. 5 ways you can grow your fanbase with just your phone. You don’t necessarily need a marketing team behind you or a label the power of the internet has brought music fans closer to the artists behind the music.

#andrewakinola #listicle

The Streets React...

By Andrew Akinola

As part of my Vlogstar challenge I wanted to show the musical side to me, promoting my artist brand and alto ego, ‘D Suarve’. I decided to take a different approach to vlogging and produced a reaction video to my upcoming single, ‘No Smoke’.

#andrewakinola #vlogstarchallenge #creativityworks #creativityworks-s8

Boy In A Ship - A film by Andrew Akinola and Lucrece Grehoua #CreativityWorksSeason8

Edited by #EmmanuelAjayi

Filmed by #AndrewAkinola

We were challenged by Matty Groves from AppNexus to create a 90 second film in one week about anything we are passionate about.

This was an interesting challenge as instead of taking the whole week, I had many things to do and had to turn around a short film in one evening (the day before deadline). This challenged my time keeping and was reminicent of me being a freelancer, but it also made me realise that I will always deliver no matter what.

My concept was exploring the minds of males in and out of relationships. It started when myself and digital producer and photographer #EmmanuelAjayi spoke about creating a skit that would make fun of a man trying to approach a young lady in a cafe. But I wanted to explore why men approach women in the first place and what goes through their minds. Though this is seemingly a basic thought, if you ask a man why they are approaching women many will tell you that they don't know; "its just an intrinsic man thing I guess", said another friend when I asked.

Ajayi and myself began to speak about his relationship with women, understanding them and understanding his own behaviour when it comes to dating. He expressed that he does not feel the need to approach random women due to his contentment being a single man and chasing his career.

'Boy In a Ship' takes a look into the mind of Emmanuel Ajayi and allows him to open up about his past relationship and the fragments that it left in his life. It was great to hear intimate and delicate words from a man who does not express himself about such things. I hope he learned some things about himself during the interview too!

This piece was filmed by videographer #Andrew from #CreativityWorksSeason8 who was able to get a range of different shots from close ups, pans around Ajayi's body, cutaways of hands to show Ajayi's vulnerability. He also played around with light and nature to intercept the city scenes and help with the limited aesthetics in the limited time we had. It was great fun!