What’s interesting is with over 85 percent market share worldwide, the Android OS is dominating the mobile platform. The statistics are staggering and today Google Play has over 3.3 million apps. In other words, android app development for tablets and smartphones is thriving at a tremendous pace. Enterprises are leveraging the power of Android app development for creating custom mobile apps that can solve customer problems and increase their business revenues. Besides, unlike Apple or Google, as Android provides its audience base with a wide range of features at a reasonable price, hybrid app experts recommend android as the leading platform for businesses. Here are some benefits that businesses can get by investing in a feature-rich android app. Dive in!Improved ROIAndroid's Software Development Kit is readily available for developers because of being an open-source platform. Further, as the development process is cost-effective, the development cycle won’t burn a hole in the pocket of the enterprises. You can develop an engaging, and customized app that offers higher ROI as compared to its iOS counterpart.Perfect fit for BYODBYOD or Bring Your Own Device has become a mainstream concept across several business sectors. This strategy has enhanced collaboration and communication at workplaces irrespective of the time and distance. Android apps can help businesses to implement the BYOD approach and get a higher penetration among their employees.Easy customizationAnother benefit of seeking android app development for tablets is Android’s versatility, Android is a flexible platform that offers easy customization options. You can get an interesting and innovative business app that serves diverse functionalities. As Android has a robust OS, it can integrate all types of simple or complex modifications. You can address all your business requirements effectively with the platform and use various tools and data management functions to meet the changing requirements.Enhanced security and easy marketingData security is never an issue with Android. It is difficult for malware to locate the data structure in Android and as the entire system is automated, it will send periodic notifications to the users for keeping them updated. What’s more interesting is, you can even send some push notifications to your user for promoting your Android app without any associated costs.Google convenienceAll things Google is probably the biggest advantage that you can provide your customers with an Android App development platform. iOS devices also offer you the feature of Google, but the integration is still weak. However, with Android, your users can get a tailored app that is integrated with Google. So, whenever Google launches a new app or service, it can seamlessly work with your android application without any issue.The bottom lineWhen everything has moved online and smartphones are serving as the first point of contact between the brands and the users, a user-friendly app can make all the difference. Businesses must get a futuristic on-demand app by hiring the best hybrid app experts to take their customer-centric business to the next level, and there is no alternative to this.