Cultivating Creativity- the longer I'm in this profession, the more I aspire to be an Ambassador of Creativity more than anything. And part of that role to me is finding and helping creatives to grow and reach their true potential. This past week I had the opportunity do that with the incredible @karmanteena during WPPI week. Together we were able to create some truly incredible work that took us on many adventures into a variety of different places. And we just created. Many of you have heard my belief that creatives need to be in a situation where they can just play. Like a 5 year old. The longer I'm in the business and the more confident I've become, the more I just play without rules or boundaries. I truly just create. For those who have never been on a shoot with me, they are the epitome of organic. I find a location. We look through the wardrobe options on location and I choose what we shoot. I then walk around the entire area, finding props to help bring it all together. Model, wardrobe, props, and then the final composition. This past week Olga and I just played. And for a creative there is no more liberating feeling like that in the world. At first Olga wondered what I was doing with my voodoo finders (kinda like jazz hands lol), but as the week went on she grew to understand that I didn't care what I looked like, I was just there to create. And she was amazing at joining me on this beautiful journey. Creatives need creativity in their lives like all of us need oxygen. We need true creativity and other creatives in our lives to feel whole. This is what I aspire to do every day I have left on this planet. Unite with creatives to play. So if you haven't done so already, find those creatives you need in your life to make you whole. And start to breathe again.... XOXO Jason Beautiful gown provided by @fairytalebyshahu #jasonlanier #jasonlanierphotography #rotolight #anovapro2 #barn #brown #sonyalpha #earth #creativity #lighting #learnphotography (at Nelson, Nevada) https://www.instagram.com/p/CSvJHjgljh0/?utm_medium=tumblr